FSB Announces Partnership with Supersport Bet
The newly launched Supersport bet has partnered with FSB giving them access to FSB’s award-winning sportsbook, casino, and platform products alongside the multi-media powerhouse brand.
SuperSportBet, which was officially launched in January, is owned and operated by the KingMakers Group, a prominent African conglomerate specializing in betting and digital entertainment.
To cater to the South African market, the sportsbook will be fully localized, offering a wide range of sports options. It will also provide expertly traded domestic horse racing markets and various bet types, all supported by multiple local payment integrations.
In addition to its sports betting services, SuperSportBet will introduce an enticing online casino offering. This will be made possible by partnering with the industry’s top game providers.
Read Also: Hollywoodbets and Hollywood Foundation Pledge R8 Million for “Back to School Campaign”
To ensure a seamless player experience, SuperSportBet will utilize a robust Player Account Management solution. This solution will provide comprehensive visibility throughout the player journey, from registration and deposit to withdrawal.
On the partnership, Barrie Swart, General Manager at SuperSportBet, said: “We believe in bringing fans closer to the action and this collaboration with FSB enables us to offer players a unique sports betting and iGaming experience for the South African market that includes My Boost, Bet Builders and Super Boosts. We are looking forward to continued collaboration between our teams and that our partnership will make a significant impact in the market.”
Adam Smith, Chief Executive Officer at FSB, said: “This landmark partnership has been many months in the making and we are very proud to have been chosen as platform partners of SuperSportBet. The trust they have placed in our talent and technology is another important recognition for FSB and has been immensely satisfying. SuperSportBet’s aspirations in South Africa are truly inspiring and we are delighted to be playing a part in what we all feel will be a captivating growth journey.”
