Football fans across Africa have a reason to celebrate as SportyTV has announced a major breakthrough in sports broadcasting. The media company has secured the exclusive free-to-air rights forLALI the highly anticipated FIFA Club World Cup 2025™ in Nigeria, Ghana, South Africa, and Kenya.
This development promises to bring some of the world’s top football clubs directly to fans’ screens without any cost.
Starting June 14, viewers in these four countries will be able to enjoy 26 matches—including the much-awaited Final—completely free of charge. The matches will be accessible across multiple platforms, including SportyTV, Sporty.com, and the official YouTube channel, ensuring fans can tune in from anywhere. Notable clubs such as Real Madrid and Mamelodi Sundowns will be part of the tournament, offering a global football spectacle right at home.
In addition to free viewing, all matches will be available for Watch & Bet exclusively on SportyBet across Africa, providing fans with an integrated experience of entertainment and betting.
The announcement was made with gratitude toward key partners, with Sporty Group expressing appreciation for their support.
A spokesperson from Sporty Group stated, “We are thrilled to bring the FIFA Club World Cup 2025™ to African football fans. This is more than just broadcasting; it’s about uniting communities through the love of the game and making world-class football accessible to all.”
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The excitement doesn’t end there. In Kenya, SportyTV is going all-in on expanding its sports coverage. Starting today, SportyTV Kenya goes live with premium rights to a host of popular leagues and tournaments, including La Liga, Serie A, Bundesliga, EFL Championship, Carabao Cup, EURO U-21, and Women’s EURO. This move aims to elevate the sports viewing experience for Kenyan fans, offering a broader array of content.
Adding to the momentum, SportyFM Kenya is launching this week—the country’s first 24/7 English-language sports radio station. Led by renowned sports media personality Carol Radull, SportyFM promises to be a premier platform for sports news, commentary, and live updates, further cementing Sporty Group’s commitment to enhancing sports engagement in Kenya.
This ambitious expansion and rights acquisition highlight SportyTV’s dedication to making quality sports content accessible and free for African fans. As the company confidently states, “It’s all FREE,” emphasizing their commitment to delivering top-tier sports entertainment without barriers.
