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ICE London 2024 will Focus on LatAm and Africa as New Growth Markets

On Tuesday, Clarion Gaming revealed that a new area called the ‘Growth Markets Zone’ will be present at ICE London 2024, focusing on LatAm and Africa. This zone is intended for firms who want to expand globally and establish connections with enterprises in developing economies.

The new area will include about 15 suppliers and innovators and will have a strong focus on Latin America and Africa.

The Growth Markets Zone will offer an opportunity for suppliers to interact and establish connections with global companies, with an emphasis on prospects for companies operating in or aiming to expand into Latin America and Africa.

ICE Event Director Andy Ventris gave an explanation of the space’s background and his goals for its future growth.

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We always work in partnership with our stakeholders to deliver initiatives that will help them to meet their business aims and objectives. Part of the feedback following ICE 2023 revealed a demand to target gaming growth markets specifically those in Latin America and on the continent of Africa.

We developed and refined the concept and we are excited to launch at ICE 2024. One of our focus areas is to provide for visitors with specific product or geographical interests and the Growth Markets Zone will serve as the ‘go to’ location for those interested in the business opportunities that exist in Latin America and Africa.

We are also working with partners in both markets to help bring this to life; Liliana Costa, Clarion Gaming Latin America Liaison, and John Bamidele, ICE’s Africa Ambassador, both of whom will be happy to speak with those interested in the initiative.

Andy Ventris Director ICE Event

He went on, “We are committed to providing improved qualitative and quantitative business opportunities for our stakeholders, and our creative platform and industry pledge for ICE 2024 is to deliver more.” Born out of that commitment, the Growth Markets Zone is a program that we will deliver in conjunction with the industry, just like the ICE Consumer Protection Zone, which has won awards.

Approximately 750 exhibitors will fill ExCeL London for ICE London 2024 and the sister fair iGB Affiliate, which is the final event to be held in London before moving to Barcelona in January 2025. ICE London 2024 LatAm Africa

Clarion revealed earlier this week that the topic of the show will be “The Future Now.” This innovative idea is anticipated to encourage participation in the event, which is scheduled for February 6–9.

To attend this historic ICE event, purchase tickets at ICE London 2024

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