JJ BallX: When Legends Meet Innovation A new chapter begins with SmartSoft x BetKing
What happens when a legendary footballer, a leading African gaming powerhouse, and one of the most innovative game providers in the world come together?
You get JJ BallX — the newly re-skinned version of SmartSoft’s hit crash game FootballX, now infused with the style, flair, and legacy of Nigerian football icon Jay Jay Okocha.
This collaboration between BetKing Nigeria and SmartSoft goes far beyond just aesthetics. It’s a true cross-disciplinary effort to create a game that speaks directly to local players — culturally relevant, instantly recognizable, and thrilling to play.
“Creating our very own #JJBallX crash game with the legend himself is a dream come true, both professionally as well as personally, very close to my heart” stated Kaan Bulakeri, Head of Gaming at KingMakers. “This is the localisation of iGaming at its absolute best in Africa with one of the continent’s most celebrated and impactful Football players, who is also a childhood idol of mine ”
“At BetKing, we believe in creating localised experiences that connect directly with the passions of our Nigerian players. That’s why JJ BallX is particularly important. It represents Jay Jay Okocha’s legacy in the hands of millions of Nigerians who watched him play on a global stage, and we are proud to preserve this legacy on our platform” Nengi Akinola, Head of Marketing at BetKing.
What is FootballX?
Originally launched by SmartSoft, FootballX is a dynamic crash-style game where players place bets and cash out before the ball “crashes.” The longer you stay in, the more you win — but timing is everything. It’s fast-paced, skill-based, and one of the top-performing games in SmartSoft’s portfolio. Now, with a full redesign tailored for the Nigerian market and featuring Jay Jay Okocha, JJ BallX offers an even deeper emotional connection for players.
Who is Jay Jay Okocha?
Known for his dazzling footwork, creativity, and charisma on the field, Jay Jay Okocha is a name that resonates with football fans across Africa and beyond. From mesmerizing defenders at Fenerbahçe, to becoming a fan-favorite in the Premier League, to captaining the Nigerian national team — Okocha’s career has become the stuff of legend. His character now lives inside JJ BallX, bringing his spirit into the gaming world.
Why SmartSoft?
“At SmartSoft, we believe that great entertainment comes from understanding players, not just delivering technology. We are proud to work with partners like BetKing who share our vision of localized, high-quality content that resonates with local people.
Read Also: Kenya to Host Africa Blockchain and Crypto Conference in June 2025
This project reflects our ongoing commitment to innovation, partnership, and player-centric design. With Africa being a key strategic region for us, JJ BallX is more than a game — it’s a signal of what’s to come.” – shares Rusudan Javakhishvili, Vice President Commercial at SmartSoft. So, whether you’re a fan of football, crash games, or just love to see legends reborn in new formats — JJ BallX is here to thrill.
Let the game begin. Click here to play now at BetKing.
About BetKing
BetKing is a leading sports and digital entertainment company in Nigeria, offering a robust platform for sports betting, virtual games, and online casino experiences.
Launched in 2018, BetKing has grown to become one of the most trusted and innovative gaming brands in Africa, known for its customer-first approach, localized products, and widespread retail footprint across the country.
With a mission to deliver safe, exciting, and rewarding experiences to its users, BetKing continues to redefine play by blending technology, entertainment, and culture.
About SmartSoft
SmartSoft is a next-level casino games provider, erasing the boundaries between gaming and gambling.
Founded in Georgia in 2015 by industry experts, SmartSoft set out to become a one-of-a-kind casino games provider offering high-quality gaming experiences worldwide. By combining interactive features with captivating visuals, the company blends gaming and gambling to deliver more engaging, entertaining, and immersive products.
SmartSoft’s mission has never been solely about attracting players — it has always focused on enhancing their experience and redefining what’s possible in iGaming.
