Twain Sport Extends its Reach to Africa With Hollywoodbets Partnership
Twain Sport, the newly launched live sport vertical from the Hybrid Sports League and BetGames, has extended its presence in Africa through an agreement with Hollywoodbets.
The agreement will allow Hollywoodbets’ customers to enjoy Twain Sport’s innovative hybrid sport products in the South African market. This launch aims to cater to the growing interest in live sports products. More so, particularly among younger players, as demonstrated by Twain Sport’s successful track record.
BetGames, the provider behind Twain Sport’s launch, has a strong existing partnership with the prominent operator and a solid presence in regulated African markets. This partnership has played a key role in the successful introduction of Twain Sport.
Twain Sport’s first product, T-Basket, offers head-to-head basketball tournaments every hour. This features a match every three minutes for a total of 6,300 matches monthly. African bettors now have access to a wide range of betting options through a user-friendly mobile interface.
The initial launch is expected to attract a diverse audience.
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After the successful launch of T-Basket, Twain Sport’s upcoming product, T-Kick, is scheduled to be introduced to African markets in the first quarter of 2023. The football-centered betting platform is anticipated to not only meet but exceed the positive response from African players towards T-Basket.
Commenting on the deal, BetGames’ VP Sales, Africa, James Everett said, “Having already seen great success with our launch of Twain Sport in Europe, we’re equally as excited to go live with Hollywoodbets. In a deal that will provide significant impetus to our fast-growing brand, this time in African markets. T-basket has already been met with approval from African players. The anticipation for a similar football product in T-kick is only going see revenue grow accordingly.”
Wayde Dorkin, Head of Product at Hollywoodbets, added, “There hasn’t been a product like this in our market before. Therefore we’re excited to add something so unique to our basket of games for our customers. The rapid play and betting markets available are perfect for today’s consumers and the prospect of T-kick’s imminent arrival adds to that excitement.”
