Kiron Interactive expands to the African market through A Partnership with SuperSportBet
Kiron Interactive is expanding its reach in South Africa through a partnership with SuperSportBet. SuperSportBet customers now have access to a wide range of virtual sports games, including football, horse racing, motor racing, and jump racing.
SuperSportBet, a well-known brand in South Africa, offers televised sports content across multiple countries in Africa. By adding Kiron’s virtual sports titles to its sportsbook, SuperSportBet is enhancing its offerings and providing a more enjoyable experience for its customers.
With Kiron’s award-winning virtual sports and number of games, SuperSportBet customers can bet on live events 24/7. The virtual fixtures, which are based on real sports contests, offer familiar betting markets and options like in-play wagering.
The constant stream of virtual events, with new match-ups every two minutes, provides players with regular opportunities to participate in the excitement of sports betting. This partnership strengthens Kiron Interactive’s presence in South Africa and sets the stage for continued growth in the future.
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On the partnership,Steven Spartinos, Kiron Co-CEO, said, “We are thrilled to partner with SuperSportBet to bring our cutting-edge virtual sports to its new sportsbook offering in South Africa. As a household name in African sports broadcasting, SuperSport brings unrivalled authenticity that will give players full confidence in the realism of our games. This deal is a tremendous vote of trust in our products from such a leader in African sports media. We look forward to SuperSportBet’s customers enjoying the 24/7 excitement of our virtual events, and continuing to strengthen Kiron’s leadership in our home market of South Africa into the future.”
Marco Coetzee, Interim General Manager at SuperSportBet, said, “We are excited to enrich our sportsbook with Kiron’s hugely popular Virtual Sports games. Its content’s realism will allow our customers to enjoy betting on virtual fixtures modelled after real sports contests at any time. The array of matches available offers exactly what players are looking for to complement their enjoyment of traditional live betting. To align with the values of our leading brand, authenticity is key for our new betting product. Kiron’s cutting-edge virtual sports will wow our customers with their attention to detail and quality. This partnership fits perfectly with our goal of bringing an authoritative and trusted sports betting experience to markets across Africa.”
