Laura Olson-Reyes has been appointed as Chief Marketing Officer of BMM Innovation Group (BIG), a leading technology powerhouse providing world-class services and cutting-edge solutions to the global gaming industry. Laura Olson-Reyes BMM Innovation Group
She will be joining BIG’s executive leadership group and will be reporting directly to the Group CEO.
Martin Storm, CEO of BIG, has praised Olson-Reyes years of industry experience at leading companies.
Laura is a wonderful leader and business executive. With more than 20 years of gaming industry experience at Eclipse Gaming, AGS, Scientific Games (now Light & Wonder), and Aristocrat Technologies, she has excelled in market, product, and communications strategy internationally. At BIG, she will lead and globalize our growing marketing teams and business specialization to continue our rapid growth in digital and land-based gaming testing and certification, as well as our growing portfolio of technology solutions. Laura’s values and vision align perfectly with our business, and I look forward to her lead our marketing efforts for BIG.Martin Storm, CEO of BMM Innovation Group, commented.
In her new role, Olson-Reyes will lead and globalize BIG’s growing marketing teams and business specialization to continue their rapid growth in digital and land-based gaming testing and certification, as well as their portfolio of technology solutions.
Olson-Reyes has expressed her excitement to help shape the client experience and brand strategy of BIG companies and spearhead their communication strategies around BIG’s people, services, and solutions.
I have always had tremendous respect for BMM’s brand – not only its strong legacy, but for its immense potential – and I could not be more honored to join Martin and his team at such an exciting time in the company’s growth. With such an exceptional and expanding portfolio of brands, I am excited to help shape the client experience and brand strategy of the BIG companies, as well as spearhead the communications strategies around BIG’s people, services, and solutions.Olson-Reyes said.
Her previous accomplishments in the industry include successful influencer marketing programs and award-winning multi-channel marketing campaigns.
Olson-Reyes has received several industry recognitions for her achievements, including the Great Women of Gaming Proven Leader Award, the Women to Watch Award, and the Women World Award in The Communicator category.