The international betting company 1xBet has officially renewed its partnership with Paris Saint-Germain (PSG), the current UEFA Champions League champion. The new arrangement guarantees that the relationship will last three more seasons, maintaining the brand’s status as an official partner of the French club.
The new deal is a natural extension of the successful cooperation between 1xBet and PSG, which has already proven effective as PSG has improved its standing in international football during the years of collaboration.
The 2024/2025 season was a historic one for Paris Saint-Germain, as they achieved significant success on both a national and international scale. 1xBet will continue to serve as the official betting partner in the forthcoming seasons, and its logo will be conspicuously displayed on LED boards and 3D carpets that are visible at the international level. The partnership also encompasses the development of collaborative content for PSG’s digital platforms and social networks.
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“We are delighted to extend our partnership with 1xBet, a global brand that shares our ambition for innovation and international growth. Together, we have already achieved remarkable milestones, and this renewed agreement will allow us to engage our worldwide fan base further, create unique experiences, and continue to build on PSG’s incredible momentum on and off the pitch,” said Richard Heaselgrave, Chief Revenue Officer of PSG.
“For 1xBet, the partnership with PSG is of strategic importance. Extending the agreement reflects stability and mutual trust. We are proud to have been part of the club’s great achievements in recent years and are confident that even more successes lie ahead,” a 1xBet representative commented.
