SIS is pleased to have agreed to a landmark distribution deal to supply their competitive gaming product through global sports technology provider Genius Sports.
SIS’s full competitive gaming library, comprise over 150,000 annual live events, will be made available by Genius Sports to its extensive sportsbook network, furthering the brand’s ambitions of building mutually beneficial relationships with leading platforms.
This is the latest significant distribution deal to be struck by SIS, further enhancing its reputation as an essential partner to leading global players in the industry.
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Andy Kelly, Head of Commercial Partnerships at SIS: “Genius Sports are renowned for their distribution network of live football and basketball and these customers will now have access to our Competitive Gaming, esoccer and ebasketball products that have a clear track record of adding significant value to the bottom line of operators. This is an agreement that is perfectly aligned with our respective established relationships, and we look forward to mutual success moving forward.”
Matt Stephenson, Global Partnership Director at Genius Sports, said: “By adding SIS’ Competitive Gaming content to our offering, we are affirming our commitment to giving our hundreds of sportsbook partners the widest range of content and the best opportunity to add value and grow revenues. Genius customers expect market-leading solutions, and in SIS’ Competitive Gaming they will have a product that stands out from the competition in terms of quality and integrity.”
About SIS
SIS’s content covers both of its sports simulation products, esoccer and ebasketball, featuring regular short-form contests between skilled gamers. Produced entirely in-house and with integrity at its core, SIS Competitive Gaming has been proven to deliver superior margins to operators and will significantly boost the Genius Sports breadth of offerings.
About Genius Sports
Genius Sports is a global leader in official sports data and technology, powering the ecosystem that connects sports, betting, and media. It provides sportsbooks and lotteries around the world with award-winning data, odds, streaming, trading, and marketing solutions that are proven to drive profits and cost efficiencies.
