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SIS Announces Greyhound Racing Partnership with Betfred

Betfred has partnered with Sports Information Services (SIS) for a multi-year deal that will provide greyhound racing content. SIS Betfred Partnership

This strategic move grants Betfred the ability to offer its clientele uninterrupted access to greyhound racing coverage utilizing the 24/7 Live Racing Content solution offered by SIS.

The feature is equipped with advanced technology that delivers live video, photos, data, graphics and betting signaling.

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This extended agreement enables us to maintain our commitment to delivering superior content from the world’s best greyhound races to our customers..

Our partnership with SIS is of great value, so we’re thrilled to be able to ensure we provide our customers with unmatched betting opportunities around the clock.

said Craig Reid, Betfred Group Trading Director

As part of the agreement, Betfred will have the opportunity to provide online platforms and retail venues with greyhound racing content from the UK, Ireland, and Mexico.

I’m pleased that we have ensured the continued presence of our premium greyhound racing in the product portfolio of a key long-term partner.

We remain thoroughly committed to offering the industry’s most extensive portfolio of racing content from all around the world.

said Richard Ames, SIS CEO

With a focus on driving customer engagement, the SIS-curated 24/7 Live Racing Content offering covers an impressive 38,000 greyhound races annually, with a significant chunk of 28,800 races sourced from renowned British racetracks. SIS Betfred Partnership

Hove, Monmore, Crayford, and Towcester are among the featured British tracks, with further inclusions from Tralee, Mullingar, Limerick, Youghal, and Kilkenny in Ireland, as well as Caliente in Mexico.

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