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SIS With Bet365 launch fixed odds horse Racing in Colorado

SIS Content Services, a division of the SIS (Sports Information Services) Group, has reached a significant agreement with bet365 Sportsbook & Racebook. This deal will see the delivery of global horse racing content to bettors in Colorado, marking the introduction of fixed-odds horse racing wagering to a licensed sports betting platform in the United States for the first time.

The approval of fixed-odds wagering on horse racing in Colorado sportsbooks is expected to attract a broader range of casual bettors to the sport. Additionally, due to this SIS and Bet365 partnership, players in Colorado will have the same type of betting options available for other sports. This development is positive news for various stakeholders in Colorado. More so, Bally’s Arapahoe Park and the Colorado Horsemen’s Association, as a portion of the turnover generated from these wagers will be directed to Colorado horse racing.

With a comprehensive portfolio of nearly 140 international and domestic racetracks, SIS provides round-the-clock betting opportunities for horse racing enthusiasts. Exciting upcoming events include the Saudi Cup day on February 24, featuring top American horses competing for US$33.5 million in purses. Next will be the Dubai World Cup meeting on March 30 with US$30.5 million in purses up for grabs. In addition to coverage of the world’s richest horse races, SIS offers year-round racing from 14 countries. These include Ireland, Australia, Chile, Argentina, Uruguay, and the United States.

Read Also: SIS Agrees a Distribution deal with Genius Sports

SIS offers sportsbooks a complete horse racing solution. They cover live-streamed video with betting triggers, race day data, and a wide range of markets and odds prices. This marks the SIS and Bet365 partnership as a game changer for horse racing wagering.

On the partnership Michele Fischer, Vice President, SIS Content Services, said: “The launch of fixed-odds horse racing betting on Colorado sportsbooks puts horse racing on equal footing with other sports.Hopefully it attracts a new fan base and revenue for our racetrack partners. This is a great first step in expanding the horse racing audience and I commend the Colorado horse racing stakeholders, Colorado Division of Gaming and bet365 for their vision and support. Horse racing provides sportsbooks with exciting year-round 24/7 content throughout the world. It will take time in the US, but I expect that more sports wagering operators and states will include horse racing on their sports catalogs.”

Shannon Ruston, Executive Director of Operations & Racing at Bally’s Arapahoe Park, said: “We are thrilled to be able to put horse racing on Colorado sportsbooks for fixed-odds wagering. Working with SIS, we crafted a commercial framework that benefits local racing, while giving sportsbooks access to thousands of races. Our belief is that this development will secure a better future not only for Arapahoe Park, but also for the racing ecosystem as a whole in Colorado.”

Kim Oliver, President of the Colorado Horsemen’s Association, said: “We are committed to ensuring that horse racing in Colorado is economically viable for the participating owners and trainers, who are the backbone of the sport. Fixed-odds betting will produce a new revenue stream and exposure for horse racing. This launch represents a pivotal moment for our group.”

A bet365 spokesperson, said: “The introduction of fixed odds horse racing betting is sure to have a positive impact in Colorado. We have seen the popularity of fixed odds betting in horse racing in other markets, and as sports betting becomes more ingrained across the US, it will certainly provide a boost to engagement.”

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