Malta, 11 November 2026 – SOFTSWISS, a global strategic partner, will host a LinkedIn Live panel, “Brazil’s Wake-Up Call: How to Get LatAm Right”, on 19 November at 16:00 CET. Experts from NOVOMATIC, Propane iGaming Agency in Brazil, Focus Gaming News, SiGMA World and SOFTSWISS will discuss what Brazil’s betting ban means for the region and how Mexico fits into a more resilient LatAm strategy.
In September 2026, Brazil banned online betting and casino games, less than two years after launching its regulated market. For many operators, the ban ended the market abruptly, exposing the risk of relying on a single country. The panel starts with this lesson, then looks at the wider region before focusing on Mexico.
Questions to be answered in the panel:
- Does Brazil’s ban signal wider regulatory risk across LatAm?
- What does it take to enter Mexico, and how does it compare with Peru and Chile?
- How can operators adapt products, payments, and acquisition strategies to local player preferences?
- Where should operators invest beyond Mexico to balance growth and regulatory risk?
SOFTSWISS brings together business leaders, operators, and industry media to share practical perspectives on entering the Mexican market, competing locally, and growing across LatAm.
Miranda Guliashvili, Head of Regional Growth at SOFTSWISS, shares: “Brazil has shown how quickly a market can change, even after regulation. The lesson for operators is not to leave LatAm, but to build a portfolio of markets rather than a single bet. Mexico is a natural next step for many, but it rewards those who localise payments, products and acquisition from day one.”
Read Also: Three Ways to Simplify Regulated Market Entry
The panel is open to all iGaming professionals with free registration. Participants can submit LatAm-related questions in advance, which the panellists will address during the live discussion.
For deeper market context, the 2027 iGaming Trends report, prepared by SOFTSWISS in partnership with WorldGaming (formerly Clarion Gaming), analyses market structure and regulatory requirements across key iGaming markets.
About SOFTSWISS
SOFTSWISS is a strategic technology partner to iGaming operators, enabling them to build and scale successful online casino and sportsbook businesses in regulated markets worldwide. Since 2009, the company has helped operators navigate complex, multi-jurisdiction environments by uniting enterprise-grade technology, regulatory expertise, and strategic guidance within a single integrated ecosystem – engineered to support every stage of their development.
Today, SOFTSWISS powers more than 1,500 brands and is backed by over 2,200 professionals across multiple international locations. Combining resilient infrastructure, deep industry intelligence, and expert-led service, the company gives operators the confidence to enter new jurisdictions while maintaining compliance and sustaining long-term growth.
