SportyTV Africa’s top sports network and CD Leganes have signed a historic deal that will keep SportyTV as the team’s main lateral sponsor through the end of the 2024–2025 season.
This partnership strengthens SportyTV’s resolve to increase its worldwide visibility and bring the finest of European football closer to millions of fans throughout Africa.
SportyTV has completely changed how football is viewed in Africa. With a significant following in nations like Ghana, Nigeria, and South Africa, it is the continent’s top sports television network. It provides free access to premier league European football, including LALIGA EA SPORTS, as well as other prominent international competitions like the Premier League, Serie A, or Bundesliga, among others. SportyTV has emerged as the mainstay of African football broadcasting because to its innovative programming and unmatched reach.
The lateral section of Club Deportivo Leganés’ first-team jerseys will include SportyTV’s logo, an apparent spot that increases the channel’s awareness worldwide. Beyond the sponsorship of the uniform, SportyTV will launch a number of creative initiatives aimed at interacting with its sizable African viewership, thus solidifying the connection between C.D. Leganés and one of the world’s most passionate football communities.
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“Our alliance with SportyTV goes far beyond a sponsorship deal. This is a strategic partnership that will integrate across multiple club verticals, offering us a powerful gateway into one of the world’s most important football markets. We are delighted to finalize this agreement and look forward to a long-lasting relationship” said the Business Director, C.D. Leganés.
This partnership is a significant statement of intent that goes beyond branding. African talent and European football are becoming more connected thanks to C.D. Leganés and SportyTV, which provide a platform for young, aspiring football players to share their stories with the world.
Miguel Puche, Brand Director at Sporty Group, said, “SportyTV is the bridge that connects Africa with the best of European football. Together with C.D. Leganés, we want to bring the passion of LaLiga to African fans and give visibility to the continent’s talent. We are very proud to build a bond that will unite cultures, emotions, and dreams through sport.”
With SportyTV leading the African football revolution, this collaboration is expected to have a significant impact on the sport, the region, and the future of football narrative worldwide.
