Track, optimise and grow: three ways to boost affiliate performance
How operators can strengthen the relationship with their affiliates and maximise results through RavenTrack’s modern tracking platform.
Online sportsbook and casino operators have a vested interest in the performance of their affiliate partners. The better the affiliate performs, the more traffic they receive to their brands and ultimately the larger number they can convert into paying players.
In the past, affiliates were often left to their own devices but now, operators need to support their affiliate partners and provide them with the insights required to optimise campaigns and deliver the best results for the gambling brands they work with – and for themselves.
For operators to be able to do this, their program needs to be powered by a modern affiliate tracking platform that generates and gathers the real-time data and insights they – and their affiliate partners – need to achieve peak performance.
With a platform like RavenTrack, operators can support their affiliates across three core areas – tracking, optimising and growing – while strengthening the partnership through increased trust and greater transparency (and better results).
Below, we take a closer look at each.
Track: Provide clear and reliable data
Affiliates thrive on transparency, but without the right tracking platform in place, the operator can’t offer the data and insights they need to fully understand what is driving their results. Simply showing the number of clicks, registrations and FTDs is no longer enough.
By offering precise data, in real-time, alongside easy-to-use tools that allow them to track every click, registration and deposit as well as other aspects such as device type, operating system and location, operators can give affiliates the big picture they need to understand their traffic flows.
The accuracy and reliability of this data are a must, too. Affiliates rely on their operator partners to provide information about their players and if clicks, registrations and FTDs are not being logged correctly, trust will quickly dissipate.
RavenTrack’s cutting-edge tracking technology ensures every conversion is captured, even in cookie-less environments across multiple devices. Affiliates can also gain access to real-time dashboards to give them a clear view of their performance, empowering them to make informed decisions.
Having absolute confidence in this data also builds trust between the operator and the affiliate, which is the glue that holds the relationship together in the long-term.
Optimise: Turn data into actionable insights
Tracking data is just the start – what really matters is what you do with it. By analysing performance metrics, operators can guide affiliates and help them fine-tune their campaigns, improve conversion rates and maximise ROI.
Reporting is key to this – both the operator and the affiliate need to be able to see the data in a clear and easy-to-understand format so that it can be digested and then used to make decisions.
This requires a fairly deep working relationship between the operator and the affiliate, but the boost in performance that comes from it is well worth the time and resources invested into providing this support.
With RavenTrack, operators can provide affiliates with detailed reports that highlight areas for improvement, from underperforming traffic sources to low-converting landing pages. These insights allow affiliates to optimise strategies, creatives, content, landing pages, CTAs and more.
Without real-time data, granular reports and guidance from the operator, affiliates can be left in the dark when it comes to optimisation, and this ultimately leads to them underperforming.
Grow: Build stronger partnerships
Affiliate programs are more than just numbers – they are about the relationship between the operator and the affiliate. Those who invest in the success of their affiliates foster deep partnerships that deliver the best results for both parties in the long-term.
This could be as simple as offering tailored support, personalised bonuses and even exclusive incentives or just recognising the program’s top performers. Or it can be a little more complex, with the operator guiding the affiliate and helping them to track and optimise, as outlined above.
Regardless, a robust, flexible and powerful tracking platform must underpin the affiliate program and that’s exactly what RavenTrack provides.
For example, our platform helps operators identify high-performing affiliates and create bespoke incentive programs to reward success, while also providing tools like automated alerts and predictive analytics alongside the reliability and accuracy required for absolute trust between operator and affiliate.
In short, RavenTrack makes it easy for operators and affiliates to work together to scale their efforts, grow and achieve mutual success.
These three factors – track, optimise and grow – aren’t just about improving affiliate performance. They’re about creating a partnership where both parties can thrive and at RavenTrack, we are passionate about providing the platform to facilitate this.
Adam Rowley, managing director of RavenTrack, brings a wealth of expertise to the affiliate marketing industry. With hands-on experience as an affiliate, affiliate manager, and brand owner, Adam possesses a comprehensive understanding of the industry from every perspective. This unique insight enables him to steer the RavenTrack ship with strategic vision and a deep commitment to innovation.
