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FintechPartnershipsPress Release

Valu a  leading Financial Technology Powerhouse Partners with Braun,Egypt

Valu, a leading financial technology company in the MENA region, has partnered with Proctor & Gamble to offer innovative financing solutions for Braun grooming products in Egypt. This collaboration aims to make premium grooming products more accessible to Egyptian consumers by bridging the gap between consumer demand and financial accessibility.

The partnership between Valu and P&G marks a significant milestone in the Egyptian market, representing the first collaboration between a Financial Technology provider and a Fast-Moving Consumer Goods (FMCG) company in the country. By leveraging Valu’s expertise in providing flexible financial solutions and P&G’s trusted brand reputation, this collaboration seeks to enhance accessibility to Braun’s diverse range of grooming products.

Valu’s partnership with Proctor & Gamble for Braun grooming products in Egypt offers customers convenient and affordable payment options, special discounts, and zero-interest deals through Valu’s services. This initiative aims to make premium grooming products more accessible and simplify the purchasing process for consumers, empowering them to make quick and easy purchase decisions.

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Bassel El Tokhy, Group Chief Operations Officer of Valu said, “At Valu, we believe in empowering consumers by providing them with flexible financial solutions that meet their needs. Through this collaboration, we are not only making premium grooming products more affordable but also streamlining the purchasing process for our customers.”

Karim El Sherif, Chief Marketing Officer – Africa at P&G said, “Our partnership with Valu allows us to offer flexible payment options for Braun’s grooming products, removing financial barriers and making our products more accessible to a wider audience.”

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