KenyaNewsPartnerships

ESA Gaming Partners with Betika expanding its Reach in Africa

ESA Gaming, a leading provider of cutting-edge games, has announced a new collaboration with Betika to expand the reach of its EasySwipe collection in Africa.

The partnership will involve ESA Gaming incorporating its advanced EasySwipe game selection – specifically designed to cater to the tastes of African gamers – featuring a range of lightweight, mobile-friendly games.

Included in the assortment are successful games such as Goal Mine and Pirate Mine, along with new video slot releases like 12 Deadly Spins and Candy Drops, as well as exciting crash-style games such as Rocket Racers and Big Fish Bonanza.

With its inception in 2016, Betika has emerged as a leading betting platform in Africa, providing a wide range of sportsbook, casino, and virtual games to its users in prominent markets like Kenya, Ghana, and Tanzania. Through its recent partnership with Kiron Interactive, the company strengthens its presence in the region with this latest development.

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Thomas Smallwood, head of marketing at ESA Gaming, said: “We’re thrilled to partner with a leading operator like Betika, marking a significant stride in broadening our presence in Africa. With 18 titles currently available, and more on the horizon, our portfolio promises an unparalleled gaming experience that we believe local players will truly relish.”

Peter Stagles, head of gaming at Betika, added: “This partnership introduces a fresh wave of dynamic and non-traditional games to our platform.“We’re excited to embark on this journey with ESA Gaming and further elevate the experience for our audience.”

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