Africa iGaming in September 2026: Blask recap

September was the second straight month of rising demand across Africa. African Blask Index was up 19% from August. 41 of 42 tracked countries moved up, and Mali was the only decline.

Blask metrics

• Blask Index, real-time measure of interest in iGaming at all or a particular iGaming brand.
• BAP (Brand’s Accumulated Power), a brand’s percentage share of total market demand in a specific country.

Coverage

As of September 2026 Blask tracked 42 of 58 countries in the Africa classifier. Untracked countries are Cabo Verde, Central African Republic, Comoros, Djibouti, Equatorial Guinea, Eritrea, Eswatini, Guinea-Bissau, Lesotho, Mauritius, Mayotte, Réunion, Saint Helena, São Tomé and Príncipe, Seychelles, Western Sahara.

A broad rise, with South Africa losing share

37 of 42 tracked markets were up in both August and September. The top nine countries by size kept their ranks.

South Africa still sets the scale. It accounts for 20.7% share of African Blask Index, and it rose 7.6% MoM, after 7.5% in August. That was the softest gain among the large markets. Because Tanzania, Nigeria, Mozambique, and most of the rest grew faster, South Africa lost 2.2 percentage points of regional share.

Nigeria stayed second, with 11% share of the total African Blask Index, and rose 24.6%, close to its August pace.

Tanzania added 32.7%, faster than its 24.7% gain in August, and picked up 1.1 percentage points of regional share. It has a 10.7% share of the African Blask Index.

Kenya rose 16.8%, Mozambique gained 29.7%.

The fastest names on the chart are small markets. Ethiopia is the one with real weight: 1.4% of African demand, up one place to 15th. The other three names at the top of that chart are each under 1% of the region.

Mali is the only country in the red, and the drop is the second in a row: 60.4% in August, then another fall in September. It slipped two places, to 28th. At 0.3% of the regional total, that decline did not pull the continental figure down.

Botswana slipped two places to 12th. Ghana was the only country in the current top 10 to change rank, moving up one place to 10th.

Brands: same leaders, louder shelves underneath

Country totals rose, and market leaders barely changed.

Sierra Leone was the only country to swap its #1 brand: betPawa replaced Elephant Bet and finished at 41.83% BAP. Elephant Bet’s Blask Index still rose 34.9%, and betPawa’s rose faster.

The top three names were unchanged in 34 of 42 markets.

In Kenya the lead held and second place changed hands. Betika stayed first, at 29.16% BAP. SportPesa’s Blask Index rose 34.4% and moved into second. GameMania fell 8.7% on the same measure and dropped to third.

In South Africa, Betway held the lead and widened it. BAP moved to 48.49%, and its Blask Index rose 11.4%. Hollywoodbets stayed second at 27.64% BAP, with a 1.7% gain on the same measure.

Nigeria kept SportyBet at 42.87% BAP, ahead of Bet9ja at 28.88%. SportyBet’s Blask Index rose 30.6%.

Tanzania is more concentrated, and the leader grew slower than the market. betPawa stayed first, but BAP eased from 63.20% to 60.55% while its Blask Index rose 27.1%. Further down the same table, Betika’s Blask Index rose 104.3%, and its BAP reached 2.13%.

Mozambique is where the share moved at the top. Betway’s BAP rose from 54.39% to 64.06%, a gain of 9.7 percentage points, the largest BAP point gain in the region. Its Blask Index rose 52.8%.

Read Also: Ivory Coast reserved online sports to Lonaci as Betclic held 55.2% of demand

Mali’s decline showed up in brand demand. bet223’s BAP fell from 23.39% to 15.22%, and its Blask Index dropped 48.5%. That was the largest BAP point loss in Africa.

The sharpest BAP moves on the chart sit in smaller markets. In Niger, Bet9ja’s BAP rose from 4.17% to 12.09%. PariFoot lost about half its BAP in the same market. Niger is under 0.1% of African demand, so those swings do not move the regional total.

Bottom line

September extended a two-month rise, and the share shift mattered more than the headline gain: the largest market grew and still gave up ground. One country changed its #1 brand. The open question is whether October repeats the split, faster growth almost everywhere else, and another month of South Africa losing share.

About Blask

Blask is an AI-powered platform for iGaming and gambling market analytics. The company turns fragmented open-source signals into real-time insight on brand visibility, player demand, and baseline revenue metrics, helping teams move first, spend smarter, and reduce risk across global markets