Altenar is ready to do business with iGaming brands in South Africa after acquiring a licence to operate in the country.
A National Manufacturer licence has been issued by the Western Cape Gambling and Racing Board following a lengthy application process, adding to the list of regulated markets in which Altenar can offer its services.
Altenar is delighted to receive our licence to supply our sportsbook solution into South Africa. It’s another significant step for us globally and is a key target market for us to further establish our product.
“We’re confident we have all the necessary product features and quality to offer the best solution on the market. This is across core sports such as football and racing, as well as offering customers the ease to prioritise key local content and sports via our highly flexible UI/UX.
“There are also a variety of ways in how we support seamless cross-sell between products, which in a market such as South Africa, with the popularity of all verticals, will stand us and our customers in good stead.
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“We are looking forward to the future in South Africa and the wider African market.” Sam Hill, Sales Director at Altenar
The licence is the first that Altenar has acquired in a regulated market in Africa and positions the company in a strong position to expand into other territories in the continent as regulations are introduced.
“South Africa is the country that sets the gold standard from a regulatory perspective. It is one of the few with the longest tradition when it comes to gambling and the Western Cape Gambling and Racing Board are the ones who help define the licensing structure that other African countries are likely to follow.
“There will be synergies that come from this application which will help us apply for licences from other countries in Africa which adopt a similar approach.” Magno Neiva, Altenar’s Head of Licensing and Regulatory Compliance
