The affiliate marketing ecosystem in Africa is experiencing rapid growth, with opportunities spanning multiple sectors beyond iGaming. Mukul Kaushik, the Chief Revenue Officer at Affnook, in an interview with iGaming AFRIKA, during the recent SiGMA Africa 2025 conference, highlighted the increasing adoption of affiliate marketing platforms across various industries such as travel, e-commerce, and gaming.
As Mukul mentions, “The market is growing at the moment…affiliate systems are being used by different verticals, not only just iGaming but also a lot of affiliate networks.” This expansion is fueled by the increasing sophistication of affiliate programs, with operators in Africa investing more in regions that promise high returns.
Africa’s affiliate marketing sector is brimming with opportunities, particularly due to the large and growing consumer base. Mukul Kaushik highlights the immense potential, saying, “There are people that have big pockets, and there are operators that are seeing heavy gaming revenue…,” pointing to a lucrative target audience with high purchasing intent. This growing market, combined with the rise of various affiliate strategies like SEO and PPC, presents significant prospects for businesses looking to tap into a dynamic and diverse region. The increasing adoption of affiliate marketing across multiple verticals such as iGaming, travel, and e-commerce further amplifies the opportunities for growth and expansion in the continent.
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Affnook differentiates itself in the competitive affiliate marketing space by leveraging AI technology. Mukul explains, “When I say AI powered, there are a lot of artificial intelligence features that we have added in the dashboard that not only gives you the kind of reporting with help of AI but also it can help you set up the campaigns.” This AI-driven approach allows for customized campaigns and tailored reporting, making it easier for businesses to manage their affiliate programs efficiently. Additionally, the platform’s focus on support and customization ensures that clients receive a personalized experience, which is critical in diverse markets like Africa
In an ever-growing and diverse continent like Africa, customized support is vital to a platform’s success. Mukul Kaushik underscores the importance of this, stating, “We provide a dedicated account manager that works as per your own time zone.” Affnook ensures that its clients receive timely and personalized support to maximize the platform’s potential. By offering customized solutions and consistent engagement, Affnook stands out from its competitors, particularly in a market where one-size-fits-all solutions may not work.
