Exclusive: Unlocking Potential: Exploring Innovation and Growth in Africa’s iGaming Market

iGaming Afrika October 1, 2025

5 minutes read

Job Weku, Business Development Manager for Africa at FAZI Company, takes us inside the dynamic world of iGaming, from the rise of crash games to the growing trend of cloning games, he shares his perspective on industry shifts while reflecting on his personal journey and growth in the gaming space.

iGaming AFRIKA: Who is Job Weku? Could you tell us more about yourself and your journey in the industry?

Job Weku: I’m an iGaming specialist with ten years of experience, working in diverse sectors from local and international C2Bs to B2B projects. I’ve created successful partnerships over the years, working in various roles where the need to collaborate closely with other people is the norm.

I started my career in Business Management, first as a Public Relations Assistant at Ogilvy Uganda while in Law School at Makerere University in Uganda and made up my mind about delving much into Business Management related roles but litigation. That was easily the best decision I ever made. I was able to get a front-row seat to see how truly great products were made, and I was able to learn from some smart executives and creative professionals. So, after my final year in Law School, I jumped straight into it.

My passion for meaningful impact and efficiency in the gaming industry drives my work, and I’m excited about the opportunity to contribute my expertise.

iGaming AFRIKA: You have now been in the gaming industry for over a decade, what was your overarching vision when you joined the industry and how far along do you feel you are in achieving it?

Job Weku: I have experienced the iGaming industry evolving rapidly, from early online casinos to today’s sophisticated platforms offering live dealer games, mobile gaming, and blockchain integration. The rise in mobile gaming and crypto casinos has been game-changing, allowing operators and providers to reach a wider audience and there is more to come which no one can anticipate, and this has been an achievement, and I look forward to more.

iGaming AFRIKA: As the Business Development Manager Africa at FAZI Company, how does this role influence your career journey growth?

Job Weku: I was honored and extremely grateful and proud to step into the role as BDM at FAZI. Since I joined the company, I feel the gaming industry has significantly grown for the better, with the ever ending newly developed games by FAZI, encouraging inclusion and diversity on a global scale. I am proud to say that FAZI aspires to celebrate inclusion by breaking boundaries to move the industry forward. The role challenges me in a positive way daily and I am honored to Manage the African market proudly, with support from an amazing team in Serbia.

iGaming AFRIKA: You also doubled up as the CEO of iGaming Consult Africa, tell us more about this brand and how it is supporting businesses across Africa.

Job Weku: At iGaming Consult Africa, we navigate partners through the complex licensing process in Africa, ensuring that your business is compliant with all necessary regulations and ready to operate in the African iGaming landscape. Whether you are interested in market research and intelligence, commercial advice, licensing, market entry, start-up services or other advisory services, the dedicated iGaming Consult Africa team will help in this massively growing industry in several ways.

iGaming AFRIKA: Congratulations on your recent recognition as one of the top 50 men in Gaming industry, how did you receive this news and what does it mean for you?

Job Weku: Thank you so much for the kind words! It’s a great experience working in the gaming industry, and I really appreciate all the support and guidance throughout my career having gone through the best and working with the best. I am looking forward to enhancing my contribution to the industry and working together with all suitable partners. I’ll ensure to carry this momentum forward.

I received a congratulatory text from a friend in South Africa followed by 5 more texts from friends in the industry, only for me to check my Linkedin page full of notifications from the announcement. A pleasure to say the least.

iGaming AFRIKA: Cloning games is now rampant within the gaming industry, in your opinion why is this happening and how can it be avoided?

Job Weku: Relatively uncomplicated games are the most cloned, but sometimes more complex games are also attacked by clones. The developers of imitative games perceive creating a clone as a relatively safe and low risk investment. They target originals which are popular, with the hope that a very similar game will also become popular so they can earn money. The spread of this phenomenon is fostered by the frequent cloning of games created by indie developers, who usually do not have significant financial resources to pursue their rights and claims in court which allows cloners to operate with a sense of impunity.

How can this be avoided? Unfortunately, the answer is not obvious. Protection against cloning is usually sought under copyright law, which does not require any application or registration but is enjoyed by the operation of law. However, doubts may arise as to what elements of the game are subject to copyright protection, and to what extent. So, if the creator of a clone uses the idea of a popular game, but uses different graphics and music, and changes some of its elements, it will most likely be regarded as merely “inspired” by the original work. If the creator took the idea for the game and certain scenes from the original, and added other original elements, such a game should be classified as a derivative work or a work with borrowings.

Due to difficulties in obtaining effective protection against cloning under copyright law and Protection based on the Unfair Competition, the industry has come up with the idea of protecting elements of a game by registering it as an industrial design which acts as a deterrent to potential infringers and infringement of trade dress, because it shows that the owner of the game is aware of its rights and will enforce them in the event of a dispute.

When deciding to register designs, Developers should consider multiple countries where their design is most likely to be copied, or in which markets a given type of game is most popular.

iGaming AFRIKA: We have noted that you have worked for renowned brands such as Betika at a time when they were joining the market for the first time, some of these brands are now the leading in their local gaming market, what do you think inspired their massive growth in the markets they operate in?

Job Weku: Betika mastered the art through market research, building a strong brand through strategic partnerships with local football clubs and sponsorship of major sporting events successfully building a very strong brand presence across the market.

The Directors had a strong passion in technology which brought out the urge to explore challenges and it led to the firm, which was very tiny then, investing in robust technology by creation of a user-friendly website and a mobile app that catered to the specific needs of an African user seamlessly, gaining a substantial market share over time.

They offer diverse betting options with a comprehensive range of betting options like virtual sports, multiple casino games, and live betting etc. from carefully selected providers, continuously expanding and updating their betting options, catered to evolving customer preferences and capitalize on the projected growth in the African online gambling market.

We prioritized mobile betting, engaging customers effectively, and providing exceptional customer support and positioned the company for success in the dynamic African gambling market. Implementing these strategies helped capitalize on the emerging opportunities and established a profitable presence in the African market.

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