In 2022, the iGaming industry was worth around $70 billion – and by the end of 2023, that number had already jumped to $85.6 billion. If forecasts are right, we could be looking at $125 billion by 2027.
So, what’s driving all this growth?
A big part of the story lies in emerging markets – regions where technology, connectivity, and curiosity are creating new opportunities almost overnight.
And right now, Africa is one of the leaders in that story.
It’s a continent full of energy and potential: a young, connected generation, rapidly growing internet access, and a mobile-first culture that’s redefining how people play, connect, and engage online. For iGaming operators and affiliates, this isn’t just another market – it’s a chance to be part of something transformative.
Read Also: How to Increase Deposits with Retargeting in the African iGaming Market
That’s why we’ve put together a detailed guide to iGaming in Africa – a practical resource for companies looking to understand the landscape, spot the opportunities, and build a smart entry strategy.
Download the free white paper and explore how your business can take its next big step in Africa’s fast-growing iGaming scene.
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About Kadam
Founded in 2012, Kadam delivers over 10B daily impressions across Push, Popunder, Native, and Banner formats. With RTB tech and expert support, Kadam empowers advertisers and publishers worldwide.
