“It really feels like we’re all building a history here”: ICE Barcelona cements its role as global gaming hub
ICE Barcelona once again affirmed its position as the key global meeting point, with exhibitors highlighting the high-quality level of engagement and meaningful commercial discussions taking place throughout the three-day event.
Celebrating its second year in the city, the 2026 edition of the show brought together a broad international audience of suppliers, operators and regulators, with the Barcelona location acting as a centralised forum to connect across land-based, digital and emerging markets.
Phil O’Shaughnessy, Vice President Global Communications, Government Relations & Sustainability at IGT, said that ICE Barcelona represents a key place for the company to access the EMEA market, while also bringing together its global customer base.
“ICE Barcelona has been a phenomenal show for IGT,” he affirmed. “There is no better forum for us to engage with customers from all over the world than being here at ICE.
“We’ve had a good flow of visitors on our stand at the show every day, both in terms of quality and quantity. As ICE celebrates its second year here, Barcelona is really feeling like home. The team from Clarion Gaming has done a brilliant job of positioning the event here in Barcelona. It really feels like we’re all building a history here.”
O’Shaughnessy added that ICE Barcelona continued to deliver tangible value for exhibitors, providing a centralised platform to engage with customers across regions and product areas. He said the quality of conversations and level of international attendance underlined the show’s importance as a commercial meeting point for the global gaming industry.
“It’s fundamentally important for us to gather here at ICE Barcelona in this centralised location with so many of our global customers to present our new products and solutions across the gaming, digital and fintech portfolio,” he continued. “It’s such a valuable event for us.
“I’d also like to thank everyone across our global customer base for their enthusiasm in attending ICE. At the end of the day, IGT is here to help make our customers successful, to provide exciting experiences for their players, and here at ICE Barcelona, we’re achieving that. This is a very important show for us,” he concluded.
