WINWIN Partners: A Global Platform for the African Market

Africa’s iGaming market will reach $3.1 billion by 2027, according to H2 Gambling Capital. But a more important detail is this: industry data from 2025 shows that 91% of online gaming in Africa happens on mobile phones, not computers.

This reflects a global trend. People everywhere are moving away from long gaming sessions on PCs. They are playing during lunch breaks or while traveling, in short moments throughout their day. Mobile gaming fits modern life better. This is where our approach at WINWIN Partners makes a difference.

We are an international iGaming company with operations worldwide. Our two brands, WinWin.Bet and GoldPari, were created for the global market. Their real strength lies in how we built them. During development, we knew our users would not only be in countries with excellent internet. Many would be in markets where networks are still developing. We designed both platforms to work well everywhere — from countries with the fastest connections to nations where mobile networks are still expanding.

This global approach works perfectly in African markets. Kenya’s Communications Authority reported 58.5 million mobile data subscriptions by mid-2025, up 27.3% from the year before. And smartphone use reached 83.5% of the population. South Africa shows similar growth — research there found 75% of players use smartphones for gaming. In these markets, mobile is not just popular — it is how people live their lives. Our platforms perform well here because we designed them for exactly these conditions from the start.

Why our approach works in Africa

We focus on understanding local markets wherever we operate. This is about respecting that players everywhere have different needs and conditions.

In many African markets, internet speeds can vary, and data costs are an important factor for users. Sign-up processes need to be fast and simple. These are realities in many growing areas worldwide. The solutions we built into WinWin.Bet and GoldPari work so well in Africa because we designed them for these conditions globally.

Many international providers struggle when they enter African markets. Their platforms were built only for mature markets with perfect, stable internet. When they try to enter Africa, their software is slow, uses too much data, and has complicated registration. These providers lose potential customers because their platforms were not built for these conditions.

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Our platforms were built to be fast and light, because that is what mobile users everywhere want. This gives our partners in Africa a huge advantage:

• Light pages, fast loading. Our development team optimized all platform elements to minimize data consumption without reducing functionality. They load fast even on 3G and use very little data. This means players have a good experience and do not waste money on data.
• Fast registration.  We use a one-tap sign-up process. New players can create an account and start playing in less than a minute. This increases conversion rates everywhere we operate.
• Easy interface. Players can find their favorite sports or games in seconds. No confusing menus, and good design reduces frustration.
• Global language support. We operate in over 60 languages. When players use a platform in their own language, it helps them feel comfortable and builds trust.

Content that respects local interests

Global reach means respecting local preferences. Players in every market want content that matters to them personally.

Our sportsbooks cover thousands of sports events globally. But we don’t treat any region’s sports as less important than others. For African markets, this includes full coverage of:

• CAF Champions League
• CAF Confederation Cup
• AFCON qualifiers
• South African Premier Division
• Nigerian Professional Football League (NPFL)
• Kenya Premier League
• Tanzanian Premier League
• Ghana Premier League

These leagues get the same professional coverage and betting depth as European leagues.

We also offer a full online-casino. Our platforms provide a complete gaming experience with:

• 1,000 slots from leading providers
• An immersive live casino with real dealers
• A wide selection of popular instant games

Every single game is tested to work perfectly on mobile phones, even with a weak connection. If a game does not work well, we do not offer it.

Payments are the foundation of trust

A player’s trust starts and ends with money. Can they deposit easily? Do they get their winnings quickly? These are the most important questions.

In Africa, mobile money is the main way people pay. We integrated the payment systems that people use every day:

• M-Pesa (Kenya, Tanzania)
• MTN Mobile Money (Ghana, Uganda, Nigeria)
• Airtel Money
• Vodacom M-Pesa (South Africa)
• Paga (Nigeria)

We also support Skrill, Neteller, ecoPayz, and bank transfers. Our minimum deposits are low to be accessible for players in each market. Most importantly, we process withdrawals quickly. Our reputation is built on this. We have a proven history of paying players on time, every time, across all our markets. When a player wins, they get paid. It is that simple.

What a partnership with us really means

This growing market creates real business opportunities for local partners. Our affiliate program is designed for people who understand their markets better than any outside company can. When you partner with WINWIN Partners, you are getting a business-ready solution.

Here is what our partners get:

1. A product that actually works. You will promote two brands, WinWin.Bet and GoldPari, that are already proven in Africa. You will not lose players to slow loading times or technical errors.
2. Higher payer conversion. Because our registration is simple and our platforms are fast, more of the players you send to us will sign up and deposit. This means more commissions for you.
3. Ready-made payment solutions. You do not have to worry about payment integrations. We already support all the key mobile money providers your players use.
4. Full support and transparency. We provide marketing materials, clear reporting to track your performance, and a team ready to help you succeed.
5. Reliable, on-time payments. We know that trust is essential for a good partnership. You will always be paid correctly and on time.

We provide the technology and global experience. You provide the local knowledge. Together, we can build a strong, sustainable business. The opportunity in Africa is for those who are ready to build for the long term. If you understand your market and are ready to partner with a company that provides a truly effective product, we invite you to have a conversation with us.

About WINWIN Partners

We operate WinWin.Bet and GoldPari in markets worldwide. Africa represents an important focus for our 2026 expansion. Both platforms were built for global audiences and work well in diverse markets with varying infrastructure conditions.

Right now is the best time to start working with WINWIN Partners in Africa. We offer flexible partnership terms, competitive commission models, and individual conditions tailored to each market and traffic source. Whether you are an experienced affiliate or just starting to scale, we are ready to build a partnership that grows sustainably and fairly over time. If you are looking for a product that performs, pays on time, and is ready for African markets today — we are open to starting the conversation.