BetAhoy first UK brand live with new EveryMatrix front-end
Tuesday, June 16th, 2026, Malta_EveryMatrix has strengthened its accelerating UK growth strategy after agreeing a multi-year turnkey partnership with BetAhoy, the latest ambitious UK betting brand to launch the supplier’s full platform technology.
BetAhoy is live with EveryMatrix’s complete turnkey solution, including sportsbook, casino, platform, and affiliate management, supported by the supplier’s dedicated UK teams.
BetAhoy benefits from EveryMatrix’s modular, scalable, and compliant platform technology, combining advanced player account management, a feature-rich sportsbook, affiliate software, and a proprietary horse racing solution, all within a single integrated technology stack.
The brand is the first UK partner to launch with the provider’s new front-end, a responsive, fully bespoke solution built in-house by EveryMatrix UX and product experts. This enables operators to launch distinctive, high-speed player experiences tailored to their brand while seamlessly connecting with the wider EveryMatrix turnkey ecosystem.
The partnership further underlines EveryMatrix’s growing momentum across the UK where it powers several brands.
Jonas Groes, Co-CEO, EveryMatrix, said: “BetAhoy is an exciting partner and the first UK brand to launch with our new front-end. Our UK expansion is strong with a significant number of turnkey success stories, including BetGoodwin, Ken Howells, FitzBet, and BetTOM.”
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Sam Carrington, CEO, BetAhoy, added: “EveryMatrix has shown clear momentum in the UK and their technology gives us the platform, products, and support needed to launch with confidence.”
About BetAhoy
BetAhoy is a new iGaming brand built around sports, technology, and a commitment to doing things the right way.
Offering thousands of sports markets alongside a world-class casino packed with the latest games and live experiences, BetAhoy combines broad product choice with a sleek, fast and modern platform designed around today’s player.
BetAhoy is committed to safer gambling, with responsible play embedded across its tools, limits, customer interactions, and the wider brand experience to ensure players can enjoy betting and gaming in a safe, sustainable, and entertaining environment.
Learn more at www.betahoy.co.uk
About EveryMatrix
EveryMatrix is trusted by tier-1 global iGaming operators and WLA member lotteries to deliver multi-jurisdictional turnkey platform technology with proven results.
Our solutions include platform, casino, sportsbook, online, retail, content, infrastructure, operations, compliance, payments, affiliate management, and growth services, whether launching in new markets or scaling existing brands.
Launched in 2008, EveryMatrix has grown rapidly, building a strong international team of 1,500 employees across 16 offices in 16 countries.
EveryMatrix is a member of the World Lottery Association (WLA), European Lotteries Association (EL), Corporación Iberoamericana de Loterías y Apuestas de Estado (CIBELAE), and North American Association of State & Provincial Lotteries (NASPL).
We are WLA safer gambling certified and proud of our commitment to player protection.
