Betora’s Hamed Rahimi on Data Control, Localisation, and Expansion in Africa and Latin America

As the global iGaming sector undergoes rapid changes in software standards, content delivery, and regulatory compliance, Betora Global is leveraging its technology to give operators more control over their data, the ability to adapt to local markets, and the tools to expand internationally. 

Hamed Rahimi, Betora’s Chief Executive Officer, discussed the company’s approach in an exclusive interview with iGaming AFRIKA at SBC Summit 2026. He shared insights into Betora’s growth, technology strategy, operator data autonomy, and expansion plans across emerging iGaming markets.

Exhibiting at SBC Summit 2026 marked an important milestone for Betora. After approximately nine months of operation, the company had established a steady operational pace and was powering around ten active operator brands.

Hamed said the platform had developed sufficiently to be presented to a wider audience, with the company now looking to attract more operators into its ecosystem. According to him, the summit also generated strong interest from Latin American prospects, following the company’s initial expansion into Africa.

“Now, I feel our platform has developed and matured enough to be presented on a bigger stage.”

Hamed emphasised that Betora’s commercial approach prioritises long-term partnerships and integration into its ecosystem over transactional software licensing, enabling operators and technology partners to grow together.

“We don’t want to just sell technology and be like, ‘Yeah, ciao.’ No, we want to bring people into our ecosystem so everybody grows together,” said Hamed.

A core part of Betora’s technology strategy is developing all its products in-house. By retaining control of its source code, the company says it can adapt its technology when operators enter new markets. This involves more than translating the software,  as it also means customizing it to suit each market.

“If you want to scale to a different company, a different jurisdiction, or a different market, of course the product needs to be localized. I don’t mean just translated; it needs to adapt to the new market. Because we develop everything in-house, it’s much easier for us to customize the platform when an operator wants to enter a new market and grow.”

Hamed also addressed a challenge he sees in traditional software partnerships, where operators can struggle to scale when they lack control over their operational data. He explained that giving operators greater access to and control over their data was central to Betora’s founding philosophy.

“When you see that operators cannot scale, it’s because they don’t have control over the data. The whole philosophy of Betora was, “Let’s give that control to the operator.” They’re the ones who know the market better, and once they have that freedom, the platform supports them in scaling and customizing their operations,” he said. 

By giving operators control over their data, Betora aims to help local market leaders tailor their offerings, compete more effectively, and build sustainable businesses.

In standard industry practice, brand ambassadors often make brief appearances, sometimes for just one or two hours, to raise brand visibility. Betora takes a more integrated approach by embedding ambassadors in its operational ecosystem. They remain on-site throughout major industry events, from 11:00 a.m. to 4:00 p.m., engaging directly with potential operator partners. Drawing on their industry knowledge, they also help emerging operators navigate local market dynamics. Betora says this approach can help partner operators strengthen their credibility and build player confidence.

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“Those brand ambassadors are part of a better ecosystem. They’re not just there for brand awareness, they’re here to help brands grow.”

To reduce delays in data analysis, Betora developed a unified back-office dashboard that turns complex data into clear visual reports. Instead of requiring administrative teams to sift through raw spreadsheets, the platform presents performance metrics through graphs and key performance indicators.

This streamlined reporting system helps casino managers, customer support representatives, and marketing teams assess campaign performance quickly. For example, they can track the return on investment of Facebook advertising campaigns and make timely operational decisions.

By simplifying back-office management for support staff and other teams, Betora aims to help operators manage daily workflows efficiently while maintaining enterprise-grade performance.

“Commercials are always very important, but besides that, I think simplicity is a key selling point, not at the cost of quality. We keep the quality high, but the whole overall platform is very simple for everyone to understand and operate,” he said.  

Reflecting on his appearance on the cover of iGaming AFRIKA magazine, Hamed said the recognition fulfilled a career ambition he had held for many years after working in various roles across the industry.

Looking ahead to the next five years, Betora aims to expand its presence significantly in Africa and Latin America. It is currently live in four to five African markets; the provider is systematically expanding its footprint into high-growth Latin American territories.

“In five years, I believe we will gain a better market share in both Africa and Latin America. The ultimate goal is that when an operator thinks about having a new platform, we are the first that comes to mind,” he concluded.