The affiliate marketing ecosystem in Africa is experiencing rapid growth, with opportunities spanning multiple sectors beyond iGaming. Mukul Kaushik, the Chief Revenue Officer at Affnook, shared insights on the status of affiliate marketing in Africa, while speaking to iGaming AFRIKA during the recent SiGMA Africa 2025 Conference.
Africa’s digital economy has expanded rapidly in recent years, with growing internet access and mobile adoption creating fertile ground for online businesses. This momentum has also driven the rise of affiliate marketing, as operators look for scalable ways to reach wider audiences and boost returns. As Mukul noted, “Affiliate systems are being used across various verticals, not only in iGaming but also within a broad range of affiliate networks.”
The sector is rich with opportunity, fueled by a fast-growing consumer base and rising disposable incomes. Underscoring this potential, Mukul observed, “There are people with big pockets, and operators are generating substantial gaming revenues.” Combined with strategies like SEO and PPC, these trends point to a dynamic market with strong purchasing intent and significant prospects for businesses entering the region.
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Affnook differentiates itself in the competitive affiliate marketing space by leveraging AI technology. Mukul explained this by saying, “When I say AI powered, there are a lot of artificial intelligence features that we have added in the dashboard that not only gives you the kind of reporting with help of AI but also it can help you set up the campaigns.”
This AI-driven approach enables businesses to run targeted campaigns and access tailored reporting, making affiliate program management more efficient. Beyond technology, the platform emphasizes strong client support, ensuring that partners receive the guidance they need in complex markets like Africa. Highlighting this, Mukul noted, “We provide a dedicated account manager that works as per your own time zone.” With timely assistance designed to maximize performance, Affnook distinguishes itself in a market where one-size-fits-all solutions often fall short.
