African iGaming Alliance (AiA) and SPRIBE Announce Strategic Partnership to Advance Sustainable Gaming Markets Across Africa
The African iGaming Alliance (AiA), the leading pan-African industry association representing licensed betting and gaming operators, is pleased to announce a strategic partnership with SPRIBE, one of the world’s fastest-growing iGaming technology companies and creator of the globally renowned Aviator game.
Under the partnership, SPRIBE has joined the African iGaming Alliance as a Platinum Supplier Member, reflecting the company’s commitment to supporting the development of sustainable, responsible, and commercially viable regulated gaming markets across Africa.
The partnership will see AiA and SPRIBE collaborate on regulatory engagement, industry research, responsible gaming initiatives, policy advocacy, and stakeholder engagement aimed at strengthening Africa’s rapidly evolving gaming ecosystem. The collaboration will also support efforts to promote effective regulation, combat illegal gambling, improve market channelisation, and encourage evidence-based policymaking across African jurisdictions.
Founded in 2018, SPRIBE has become one of the most innovative and influential companies in the global gaming industry, with its products enjoyed by millions of players worldwide. Through its Platinum Supplier Membership, SPRIBE will actively support AiA’s mission to create a sustainable and well-regulated gaming environment that delivers long-term benefits for governments, operators, suppliers, and consumers alike.
Commenting on the partnership, Peter Emolemo Kesitilwe, Chief Executive Officer of the African iGaming Alliance (AiA), said: “SPRIBE‘s decision to join the African iGaming Alliance as a Platinum Supplier Member represents a significant endorsement of our vision for a sustainable and well-regulated African gaming industry. As one of the industry’s leading technology innovators, SPRIBE brings valuable expertise, insight, and global experience that will strengthen our efforts to support regulators, governments, operators, and other stakeholders across the continent. We look forward to working closely together to promote responsible gaming, regulatory best practice, and long-term industry sustainability.”
Giorgi Tsutskiridze, Chief Operating Officer of SPRIBE, added: “Africa represents one of the most exciting growth opportunities for the global gaming industry, with increasing regulatory maturity, innovation, and consumer adoption across many markets. We are delighted to partner with the African iGaming Alliance and support its important work in fostering sustainable, responsible, and well-regulated gaming markets. Through this partnership, we look forward to contributing our experience and collaborating with stakeholders across the continent to help shape the future of the African gaming industry.“
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The partnership comes at a time when African gaming markets are experiencing significant growth and attracting increasing global investment. As governments and regulators continue to modernise regulatory frameworks, collaboration between industry stakeholders has become increasingly important in ensuring that gaming delivers economic, technological, and social benefits while maintaining high standards of consumer protection and responsible gaming.
About the African iGaming Alliance (AiA)
The African iGaming Alliance (AiA) is a pan-African industry association representing licensed betting and gaming operators (founding members: Betway Africa, betPawa, 888Africa, Sportbet and pawaTech) and supporting sustainable, responsible, and commercially viable gaming markets across Africa. The Alliance works with regulators, governments, operators, suppliers, researchers, and other stakeholders to promote effective regulation, responsible gaming, consumer protection, and industry sustainability.The AiA Members collectively operate in 20 regulated African Markets.
About SPRIBE
SPRIBE is an international technology company and one of the fastest-growing innovators in the iGaming industry. Founded in 2018, the company created Aviator, one of the world’s most popular online games. Today, SPRIBE’s products are available across numerous regulated markets worldwide and are enjoyed by millions of users.
