bet365 Becomes Official Global Partner of UEFA Champions League
bet365 has secured a landmark sponsorship agreement with the UEFA Champions League, making history as the first official sports betting partner of Europe’s top club tournament. This partnership, which spans three years, will focus on the men’s competition and includes brand visibility through in-game perimeter LED boards, media backdrops, and UEFA Champions League digital platforms.
The partnership’s launch will coincide with one of the largest free-to-enter ticket giveaways in the competition’s history, providing thousands of fans the chance to witness a UEFA Champions League match live. bet365 will facilitate access to some of the most coveted seats in football. Guy-Laurent Epstein, Director of Marketing at UEFA, expressed enthusiasm about the collaboration: “We are thrilled to welcome bet365 as an official global sponsor of the UEFA Champions League, uniting the world’s most prestigious club football competition with millions of passionate fans around the globe.
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“As one of the leading online sports betting brands, with over 100 million customers, bet365 is dedicated to enhancing the excitement of sport while promoting responsible gaming practices. We look forward to a successful partnership that not only elevates the experience for our fans but also supports efforts to protect the integrity of the sport.”
Commenting on the deal, bet365 Global Chief Marketing Officer Alex Sefton stated: “As the first sports betting brand to sponsor the UEFA Champions League, we’re delighted to be joining a roster of high-profile premier brand partners at such an exciting time for the competition.
“bet365 has a long and successful football heritage and this prestigious partnership reflects our commitment to giving fans ‘Never Ordinary’ experiences.”
