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Betano Becomes UEFA’s First Betting Partner as EURO 2024 Sponsor

UEFA announced on Thursday that Kaizen Gaming’s online gambling brand, Betano, has been announced as a global sponsor for the UEFA EURO 2024 tournament in Germany.

Betano is also the first betting company to become FIFA’s inaugural betting sponsor, as seen in the 2022 men’s World Cup held in Qatar.

Betano’s success during the FIFA World Cup in Qatar last year is seen as one of the major factors that led to their latest deal, making them the official partner of the prestigious global competition.

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“We are thrilled to be partnering with UEFA for the upcoming EURO 2024 tournament. This collaboration is a new first for the industry and expresses our fundamental passion for football as well as our mutual commitment towards innovation and excellence.

“We are very excited to be part of this football celebration and are looking forward to enhancing the overall fan experience by delivering unparalleled entertainment through responsible gaming during this highly anticipated European Championship.” said George Daskalakis, Kaizen Gaming Founder and CEO

The UEFA EURO 2024 is scheduled to take place in the upcoming summer, from 14 June to 14 July. A total of 10 cities are set to host as the tournament travels across the country.

“We are delighted to welcome Kaizen Gaming and its brand Betano as an official partner of UEFA EURO 2024.

“Betano is a leading digital sports betting operator, with a focus on cutting-edge technology and responsible gaming. We believe that their industry expertise and affinity to football make them a great fit for the tournament,” said Guy-Laurent Epstein, UEFA Director of Marketing. 

The full value of the sponsorship was not disclosed.

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Jeremiah Maangi

A trusted igaming leader & author for articles bringing positive change in the African gambling industry. African gambling domains broker. Intelligent knowledge of customer acquisition and retention strategies. Available for new & existing gambling operations consulting and marketing services in Africa. Crypto enthusiast.

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