Celebrating 2024’s Top 50 Most Influential Men in Gaming, Africa: Laurence Michel
Laurence Michel 🇿🇦, the influential CEO Africa of Betway Group has been a trailblazer in the iGaming industry for over two decades.
Since taking the reins at Osiris Trading in 2001, and more recently Betway Africa, Laurence has transformed the company into one of Africa’s largest employers in the online gaming sector, helping to establish Betway as a globally celebrated sportsbook, but with deep roots in Africa.
Under his leadership, Betway Africa has become synonymous with excellence and innovation, driving forward the African sports betting landscape with remarkable success.
Laurence Michel is known for being vocal about Betway Africa’s achievements, regularly celebrating his team’s wins – both big and small – and spotlighting the brand’s reach across the continent. Betway’s sponsorship of heartwarming TV programmes, like Chasing the Sun on DStv, which celebrates South Africa’s iconic rugby success, reflects the brand’s commitment to uplifting African sports.
Read Also: Celebrating 2024’s Top 50 Most Influential Men in Gaming, Africa: Bashir Are
Most recently has championed transformative sponsorships, including the landmark partnership with the South African Premier Soccer League – now proudly rebranded as the Betway Premiership. Through his vision, Betway Africa not only supports the sports ecosystem but empowers the people behind it, from players to fans.
In addition to business success, Laurence’s commitment to social change shines through with his support of impactful community initiatives. One powerful example is his support is of a water project for Matshemhlophe Village, KwaZulu-Natal, providing over 4,000 residents with clean water daily; a life-changing development that has improved health, education, and economic opportunities.
Laurence’s leadership has set new standards, and we eagerly anticipate seeing him take to a stage in 2025, where his inspiring journey can resonate with a wider audience across Africa and beyond.
2024 Most Influential Men in Gaming, Africa as Brought to you by Women in Gaming, The African Chapter in partnership with iGaming AFRIKA.
