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Celebrating 2024’s Top 50 Most Influential Women in Gaming, Africa: Silvia Aravena

Silvia Aravena Robledo is a prominent business leader and consultant based in Johannesburg, Gauteng, South Africa, specializing in affiliate marketing, international trade and market strategy. With a focus on online gambling in Africa and the Latin American international markets, Silva serves as the Senior Affiliate Manager at 888Africa, where she plays a vital role in connecting businesses to foreign markets.

Her multilingual capabilities and deep understanding of cultural nuances allow her to effectively bridge gaps between companies and their target markets, ensuring success for her partners across diverse regions.

Silvia’s career spans over 12 years, marked by a commitment to promoting international business initiatives and fostering growth in Southern African countries. As the Director of Independent Consultant of South Africa since February 2017, she has been instrumental in creating tailored strategies for national and international companies seeking to expand their operations.

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With offices located in key areas, including Johannesburg, Cape Town, Casablanca, and Cairo, Silvia’s firm has become a reputable consultancy offering services ranging from business plan development to market research and project management. Her focus on providing bespoke solutions reflects her client-centered approach, enabling companies of all sizes to navigate complexities in foreign markets successfully.

Her extensive experience includes her role as the Affiliate Marketing Manager at Osiris Trading, which she has held since April 2018. She has also served as an International Business Consultant for Practical Team and as the Director of ACCIO Johannesburg, where she worked directly with the Government of Catalonia to promote competitiveness in the region.

Silvia’s academic credentials include a Master’s degree in Business Administration with a concentration in International Business, obtained from the University of Pretoria between 2015 and 2019. Outside of her professional endeavors, Silvia is a passionate advocate for international collaboration and growth, often emphasizing the importance of having the right partners when accessing foreign markets.

Her ability to communicate in multiple languages, including English, French, Spanish, and Catalan, enhances her outreach and effectiveness in a globalized business environment. As a dynamic force in online gambling and international trade consulting, Silvia Aravena Robledo continues to drive business development initiatives and facilitate connections that open doors to opportunities in Africa and the Middle East.


2024 Most Influential Women in Gaming, Africa as Brought to you by iGaming AFRIKA in partnership with Women in Gaming, The African Chapter

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