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Emily Micallef Promoted to CEO level at SiGMA Group

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Jeremiah Maangi October 5, 2023

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Emily Miscallef Promoted CEO SiGMA Group

SiGMA Group, an iGaming publication and events company, has announced Emily Micallef as its new CEO. She will now lead the organization’s Global Events, Media, and Intelligence branches. Promoted

In her new role as CEO, Emily will continue and expand SiGMA Group’s core business—delivering high-quality iGaming events, media, and intelligence.

As I step into this new role, I want to assure our valued clients that I am fully aware of the responsibilities that come with this position and the high expectations you have. Rest assured, I am determined to lead SiGMA Group with the same passion and dedication that has brought us success so far.
Emily stated while expressing her excitement following the appointment.

Emily Micallef has a wealth of experience in the iGaming sector, having worked in the industry for over fifteen years now. She started her career as a sales and operations manager with M. Demajo Group, where she gained an in-depth understanding of customer acquisition and retention. After that, she moved on to SIT – Special Interest Travel, where she worked as a Sales and Operations Manager. It is at this point that Emily started her career at SiGMA Group as an Events Director.

Then, in August 2019, Emily joined SiGMA Group as Operations Director, leading the organization’s global events. During her tenure, she was among the team that saw the successful launch of several high-profile iGaming events globally, including giant meetings such as AIBC Dubai and Manila.

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It’s worth noting that Emily also played a pivotal role in the decision to move SiGMA Group’s flagship event to Malta from its previous home in Asia. This resulted in SiGMA Group becoming one of the largest iGaming events in Europe, attracting more than 15,000 delegates in 2019 and an anticipated 25,000 delegates at the upcoming SiGMA show in Malta.

Emily Micallef’s promotion is a significant milestone for SiGMA Group. Her deep understanding of the iGaming industry, coupled with her extensive experience, will undoubtedly help the company expand its reach and grow its business globally. We can expect exciting changes and new developments at SiGMA Group under the leadership of Emily Micallef. Emily Micallef Promoted CEO SiGMA Group

About SiGMA Group

SiGMA Group was founded in 2014 by Eman Pulis. The organization is devoted to iGaming, emerging technology, digital health, and affiliate marketing through events and media.

The company has since become one of the most influential voices in the gaming industry. The company organizes iGaming events worldwide and runs four major shows aimed at different regions: SiGMA Europe, SiGMA Asia, SiGMA Americas, and now SiGMA Africa.

With over 100 workers, the company’s offices are in Malta, Cyprus, Manila, São Paolo, and Belgrade. The corporation now has four primary pillars to supplement its initial mission: SiGMA Events, SiGMA Play, Venture Capital, and the SiGMA Foundation. Emily Micallef Promoted CEO SiGMA Group

January 2025