7777 gaming partners with Betika to power African iGaming growth
7777 gaming proudly announces its latest strategic partnership with Betika, one of Africa’s premier online gaming platforms. Operating across Kenya, DRC, Ethiopia, Ghana, Malawi, Tanzania, Uganda, and Zambia, Betika has established itself as a trusted leader in delivering entertainment and responsible gaming to millions of players across the continent.
This collaboration represents a significant step forward in 7777 gaming’s global expansion strategy, as the company brings its certified, next-generation content to Africa’s fast-growing and dynamic iGaming markets. Players across Betika’s platforms will soon enjoy a wide selection of 7777 gaming’s engaging slot titles, instant win games, and innovative concepts, all designed to deliver excitement and lasting value.
“At 7777 gaming, we see Africa not just as a growing market but as a region brimming with creativity, energy, and opportunity,” said Elena Shaterova, Chief Commercial Officer at 7777 gaming. “With trusted partners like Betika, we are excited to shape the future of digital entertainment on the continent.”
To further support its ambitious growth in Africa, 7777 gaming recently welcomed Ambani Netshishivhe as Regional Director, underscoring the company’s long-term commitment to the continent. With his expertise and local market knowledge, 7777 gaming is set to accelerate its expansion and strengthen its presence across key African jurisdictions.
Betika’s intuitive platform and innovative approach complements 7777 gaming’s portfolio of standout titles, including Mayan Gold, Crazy 100 Bucks, Multi Wins, Diamonds of Majesty, Sea of Treasures, and the bold Devil’s Deal Soul for Sale. This combination ensures that players can access world-class gaming entertainment anytime, anywhere.
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“We are excited to welcome 7777 gaming’s innovative portfolio to our platform,” said Peter Stagles, Group Chief Product Officer at Betika. “Innovation is key with Betika and we are always on the lookout for ways in which to further enhance the player experiences.7777 next-generation content and bold approach to game development align perfectly with our mission to provide entertaining, responsible, and rewarding experiences to our players across Africa. We believe that Competitive Gaming and live numbers draws will provide our customers with a unique range of exciting products, further strengthening our position as a pioneering operator in the African gaming market.”
This partnership with Betika marks another milestone in 7777 gaming’s 2025 expansion journey, following successful entries into Peru, Brazil, Colombia, Croatia, and Italy. By joining forces with Africa’s leading gaming operators, 7777 gaming continues to realize its vision of delivering next-generation content on a truly global scale.
About 7777 gaming:
7777 gaming is an innovative and data-driven B2B igaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.
The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.
7777 gaming is already partnering with the leading aggregators and platform providers in the igaming industry.
About Betika
Betika is a leading online gaming firm based in Nairobi, Kenya, with operations spanning Kenya, Tanzania, Ethiopia, DRC, Ghana, Zambia, Uganda, and Malawi. The platform offers Sportsbook betting, Virtual games, Casino gaming, Crash games, and more. Accessible via its website, mobile apps, USSD, and SMS, Betika provides users with diverse and convenient ways to engage.
With a strong focus on customer satisfaction and innovation, Betika continues to be a key player in the African betting landscape, providing exciting and engaging betting opportunities for its players.
