Understanding the Nigerian Player: What Works and What Doesn’t in Nigeria’s Gaming Industry
iGaming AFRIKA is pleased to announce an upcoming webinar scheduled for August 21st, 2026, titled “Understanding the Nigerian Player: What Works and What Doesn’t in Nigeria’s Gaming Industry.”
Nigeria is a market that operators cannot afford to misunderstand. The country has a large and active betting audience, football remains hugely important, and mobile sits at the centre of how many players access gaming products. A large player base, however, does not automatically mean operators understand their customers. For Nigerian players, reliable payments, fast withdrawals, product features and the overall platform experience all matter.
The market itself is also changing. New regulatory and tax requirements are affecting how operators run their businesses, while competition for players continues to grow. With more options available, players have greater freedom to decide where they place their bets and what they expect from a platform. This puts more pressure on operators to understand what actually matters to Nigerian players and where their money, products and promotions are making a difference.
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That raises some important questions about the Nigerian player. What drives a player to switch platforms? Do bonuses still carry the same weight? How much do payment issues affect retention? Are operators offering the products Nigerian players use most? How much does local knowledge influence product and marketing decisions? And how will regulatory changes shape the relationship between operators and players?
This webinar will bring together industry experts to share their views and experiences from the Nigerian market, with an open discussion on how players behave, what influences their choices, what keeps them loyal, and where operators may still be missing the mark.
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Speaker
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Olafadeke AkejuManaging Partner, WYS SolicitorsAs a legal practitioner with over 18 years of extensive legal experience, Ms. Akeju specializes in entertainment and gaming law, as well as corporate and commercial law. Her expertise encompasses a diverse range of legal domains, with a specific focus on governance, regulatory relations, licensing, compliance, and company secretarial services.
As a notable gaming specialist, Ms. Akeju has successfully represented clients in international transactions and investments within the West African region. Her contributions extend beyond legal representation to actively promoting responsible Artificial Intelligence and data protection, shaping policy development, regulatory frameworks, and the implementation of gaming legislation and guidelines on the African continent.
