Gali Hartuv Appointed Director of Growth and VIP Relations at Aardvark Technologies
Aardvark Technologies has announced the appointment of Gali Hartuv as its new Director of Growth and VIP Relations to manage operator engagement, player development, and sustainable expansion.
With more than 14 years of experience in the iGaming industry, Hartuv brings extensive expertise to the role. As CEO and co-founder of consultancy firm WarriorLab, he has advised global iGaming operators in regulated and unregulated markets across Europe, the Americas, and Africa. His experience spans casino, sportsbook, poker, and emerging gaming sectors.
Welcoming him to the team, George Vee, COO of Aardvark Technologies said: “We’re very happy to welcome Gali to the Aardvark team. I’ve always believed that when players choose to spend their time with an operator, they’re giving something valuable: their time and trust.
“Our role is to help operators make the player experience enjoyable, engaging, and worthwhile. Gali shares this philosophy and understands that putting players first is the foundation of a successful operation. That shared vision makes him a great fit for Aardvark, and we’re excited to have him on board.”
Hartuv is well known for his work in VIP operations and B2C strategy. He won the VIP Idol of the Year award in 2022 and has received other industry honors, including Best iGaming Management Consulting CEO in Africa in 2024. He was also named among the Top 50 Most Influential Men in Gaming in Africa in 2024 and featured on the cover of iGaming AFRIKA.
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Throughout his career, he has built and improved VIP programs, grown international VIP teams to more than 70 specialists, and served as VIP Course Director at the Gaming Operations Academy.
“Africa has unbelievable potential, but one area that hasn’t always received the attention it deserves is the strategic side of player development, loyalty and retention. Having worked closely with operators across the continent, I’ve seen firsthand how much opportunity exists to strengthen these areas.
“What excites me about joining Aardvark is the chance to combine that experience with an established technology ecosystem and a team that significantly understands the African market. Together, I am confident that we will help operators bridge that gap, build stronger player relationships and turn untapped potential into long-term sustainable growth,” said Gali Hartuv, Director of Growth and VIP Relations at Aardvark Technologies.
Hartuv’s appointment comes at an important time for the iGaming sector, as operators face changing market conditions and increased competition. Working with new and existing operators on gamification, loyalty, Aardvark’s bonus engine, and ongoing technology development, he will help partners improve conversion, increase player lifetime value, strengthen retention and B2C operations, and build lasting player loyalty and long-term growth.
