UFC, world’s top mixed martial arts organization and Roobet.fun, a social casino where players compete daily for money and actual prizes, announced today a multi-year partnership that will give Roobet.fun significant exposure through some of UFC’s biggest events and online platforms.
According to the terms of the agreement, Roobet.fun will benefit from prominent branding in the world-famous Octagon at specific UFC Pay-Per-Views and Fight Nights as well as be a Presenting Partner on specific episodes of Embedded, UFC’s all-access video content series that showcases top UFC athletes training for upcoming events. Together, UFC and Roobet.fun will create a variety of original and customized content that will be shared on the more than 243 million global users of UFC-owned social media channels and digital platforms.
Additionally, UFC and Roobet.fun will offer fans the opportunity to participate in sweepstakes packages that will feature exclusive in-person prizes, including tickets to UFC events, post-fight tours of the Octagon, meet-and-greets with UFC athletes and legends, and VIP tours of the UFC Performance Institute, an innovative sports research, innovation, and mixed martial arts training facility in Las Vegas.
The agreement also includes a yearly Brand Ambassador fund that will be used to promote the collaboration through athlete appearances, content creation, and innovative initiatives.
We’re thrilled to welcome Roobet.fun as an official UFC partner. Roobet.fun is an innovative online gaming platform that offers an incredibly compelling user engagement experience via a free-to-play social casino. It’s a forward-thinking approach to gaming we believe UFC fans will enjoy.Grant Norris-Jones, Senior Vice President of Global Partnerships.
The UFC has a strategic chance to capitalize on this partnership and solidify its status as a major force in international sports and entertainment. The company may explore new channels for fan engagement and strengthen its presence in the quickly developing world of online entertainment by teaming up with a vibrant and progressive gaming platform like Roobet.fun.
Roobet.fun originally entered the fight space to support some of the best UFC fighters on the planet, and now as the official social casino of the UFC, we will provide exciting, free games and prizes to the greatest fans in the world.
With this partnership, Roobet.fun will create groundbreaking experiences that UFC fans have never seen before.Anthony Brennan, Roobet.fun Co-Founder and Head of Partnerships