LiveScore Group Unveils Partnership with X and xAI to Redefine Sports Media Experience

LiveScore Group has unveiled a new partnership with X and xAI aimed at advancing the integration of sports media and betting through real-time content and artificial intelligence.

With an audience of over 100 million annual users, the group positioned the agreement as a pivotal step in its strategy to merge media and wagering. Under the partnership, LiveScore will gain access to X’s content APIs, allowing it to pull in breaking news, live sports updates, influencer commentary, and fan sentiment in real time.

According to the company, this data stream will strengthen its media output and underpin trading models that can adapt dynamically as sporting events unfold. The collaboration will also feature fan engagement tools enabling users to share bet-slips and predictions directly on X, fostering social communities around betting activity.

xAI, meanwhile, will deliver personalised recommendations, predictive insights, and tailored content—enhancements that LiveScore says will elevate the fan experience.

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Sam Sadi, CEO of LiveScore Group commented: “This is a game-changing moment for LiveScore Group and for the industries we operate in. By partnering with X and xAI, we are combining the world’s most dynamic real-time content platform with our mission to converge sports media and betting. This will redefine how fans experience live sport, empower new forms of interaction, and set a bold new direction for the future of our industry.”

“We are delighted to partner with LiveScore Group as they push the boundaries of sports engagement and innovation. This partnership demonstrates how X and xAI can empower forward-thinking companies to harness real-time data and AI to disrupt industries and deliver transformative experiences to users worldwide, ” added Christopher Park, director and global lead of developer platform at X Corp.