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MultiChoice Group Launches SuperSportBet in South Africa

South African sports broadcasting company MultiChoice Group, which owns DStv and SuperSport, in conjunction with popular betting platform KingMakers, has recently launched SuperSportBet, digital entertainment and sports betting firm in South Africa.

The news arrives just seven months after Multichoice group, the owner of popular media platforms Supersport and DSTV, announced its intention to launch a betting and payment platform.

The new platform under the KingMakers portfolio, is set to launch on January 5, 2024. Supersportbet aims to bring fans closer to the sports action they love. It will join KingMakers’ existing African businesses, including BetKing in Nigeria, in their mission to provide top-quality betting experiences to customers across the continent.

MultiChoice said the “ground-breaking” betting platform would “revolutionise” the sports betting experience for fans across South Africa.“

“We’re happy to announce that a new and exciting sports and casino betting platform has been launched by KingMakers in partnership with MultiChoice Group and SuperSport. Is it going to change the face of sports betting in South Africa? SuperSportBet on it!” Kingmakers.” read an announcement from Kingmakers.

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MultiChocie stated, “The sport and casino betting platform, developed with SuperSport, is aimed at being the ultimate destination for sports fans, the betting fraternity, and sports lifestyle enthusiasts.”

The CEO of MultiChoice group, Calvo Mawela, stated that SuperSportBet demonstrates the company’s dedication to transforming into a platform-focused business fueled by innovation.

According to Barrie Swart, the general manager of SuperSportBet, sports betting is rapidly becoming a transformative force in South Africa and Africa.

“SuperSportBet will, with its exciting features and its association to a rich brand like SuperSport, set itself apart in a competitive and saturated market,” said Swart.

According to MultiChoice, SuperSportBet offers a wide variety of global sporting events, including popular sports like major international and domestic football and rugby tournaments. MultiChoice Group SuperSportBet South Africa

“Through its strategic partnership with SuperSport, users can expect high-quality matches and betting experiences.”

SuperSportBet is offering users an introductory promotion where they will receive R200 in bonus bets once the outcome of their initial R50 bet is determined.

SuperSportBet, according to MultiChoice, prioritized responsible gambling by implementing various powerful tools for gambling control. These tools encompass the Reality Check, Loss Limit, Timeout, self-exclusion, and account closure features.

Jeremiah Maangi

A trusted igaming leader & author for articles bringing positive change in the African gambling industry. African gambling domains broker. Intelligent knowledge of customer acquisition and retention strategies. Available for new & existing gambling operations consulting and marketing services in Africa. Crypto enthusiast.

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