Optimove, the industry leader in CRM marketing for the iGaming industry, plans to expand into the South African market through a partnership with Amelco, the top provider of sports betting platforms, to provide local operators with the advantages of its comprehensive CRM marketing solution.
By the end of 2023, South Africa’s Gross Gambling Revenue is predicted to surpass $2.3 billion, making it the largest gambling market on the continent and a hotbed of sports betting.
Fast-growing South African operators Lulubet and others are already joint clients of Optimove and Amelco. Optimove Amelco Partnership
Using Optimove’s industry-leading all-in-one CRM marketing technology, South African operators will be able to establish closer, more enduring relationships with their players.
Operators will have the ability to design complex, scheduled, real-time, and AI-orchestrated marketing campaigns that are highly personalized. Distributing the perfect message to every player via the best marketing channel at the best moment.
As the iGaming market continues to flourish in South Africa, it becomes paramount for operators to seize every opportunity to make a lasting impact. We recognize the significance of this pivotal stage in the market’s growth.
Our market-leading CRM Marketing solution empowers South African operators to stay one step ahead of the competition by putting players at the heart of every marketing action.
By prioritizing player-centric strategies, operators will elevate player retention, foster player loyalty, and maximize player lifetime value, enabling them to thrive in this dynamic and burgeoning market.
Dan de Souza, Director of Partnerships Optimove.
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Optimove’s Customer Data Platform, AI orchestration engine, and native marketing channels work together to optimize player lifetime value (LTV), foster greater loyalty and retention, and precisely measure the incremental impact of every player engagement.
Numerous well-known consumer brands in the gambling sector, such as bet365, Betfred, BetMGM, Entain, Sisal, and the Pennsylvania Lottery, rely on Optimove for industry-specific and use-case solutions.
Optimove’s CRM Marketing solutions have proved invaluable for our joint clients in South Africa.
In this fast-paced industry and rapidly growing market, Optimove allows operators to understand what’s happening and react in real-time with the ideal message at the right time.
Our joint clients have seen great benefits and fantastic ROI in terms of elevated retention rates and increased player LTV.
Brandon Walker, Business Development Manager at Amelco.
The partnership follows Optimove’s recognition as the Data and AI Partner of the Year and the Acquisition and Retention Partner of the Year by EGR Global.
Amelco, which was founded in 2006 by seasoned professionals from the global financial industry, provides tier-one operators in the sportsbook sector with custom trade and sportsbook solutions.
With its headquarters located in the City of London, Amelco leverages the best technical expertise in the business to provide some of the most innovative modular and end-to-end solutions the industry has ever seen. Optimove Amelco Partnership
