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Press Release

PA Betting partners with BetMakers to unveil a Racing platform

PA Betting Services and BetMakers Technology Group, renowned pioneers in the horseracing realm, announced the reveal of a groundbreaking platform, the AdVantage Platform.

This revolutionary solution is set to transform the horseracing experience by seamlessly integrating data, content, trading, streaming, and editorial elements, resulting in an unparalleled global encounter.

With its cutting-edge features, the AdVantage Platform effectively tackles the intricacies of the racing industry, simplifying the process and offering a unified platform for horseracing enthusiasts worldwide. By harnessing the collective expertise of PA Betting Services and BetMakers, this user-friendly all-in-one solution caters to the diverse needs of horseracing punters.

Key features of the AdVantage Platform include:

Data Integration: Full data access to global racing from all key territories with relevant licences.
Trading and Managed Services: A fully outsourced risk and trading solution can deliver a complete and customisable racebook with fixed odds, managed trading, and pari-mutuel features very quickly, supporting sportsbooks on up to 6,000 races per week.

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Editorial, Content and Tipping Hub: Enjoy an immersive experience with content to support all global racing territories, including branded premium tipping.Live

Streaming: Watch live low latency global racing through our integrated streaming player.

Rapid Sportsbook Integration: The embedded AdVantage racebook solution will seamlessly fit into existing player account management and sportsbook platform architecture.This enabling operators to get to market fast and maintain a market leading offering, with PA Betting Services and BetMakers taking care of upstream integrations and pricing.

BetMakers and PA Betting Services believe this platform will not only simplify the experience, but the fully integrated white-label platform comes with the full user journey and racecard styling that enhances the user experience whilst accepting and settling all wagers.

On the partisanship, Jake Henson, CEO of BetMakers, said: “BetMakers are proud to partner with PA Betting Services, a world-class organisation whose services are widely recognised as market leading, to bring this revolutionary platform to the market. The AdVantage Platform brings together the strengths of both businesses while simultaneously offering rights-holders and racetracks a new turn-key path to more operators and more regulated markets”

Eugene Delaney, Director at PA Betting Services, said: “We see this as a great opportunity for not only our existing clients but also new entrants, as it offers a best-in-class, always-on approach that is fast and easy to implement, removing all the complexity usually associated with racing.“We are very excited to bring this to market, fully white labelled with trading and risk management, content, editorial & tipping, that has the flexibility in an evolving marketplace.”

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