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Pragmatic Play Expands Partnership with Betsson in Betsafe Agreement

Pragmatic Play, a top content supplier to the iGaming sector, is strengthening its partnership with Betsson Group as the operator launches Spanish-language Roulette with one of Betsson Group’s brands, Betsafe  Pragmatic Play Betsson

Betsson Group will be able to make use of its experience and wide network as Betsafe prepares to further its presence in Latin America with Pragmatic Play’s titles enjoying enormous popularity and recognition across the area. The revolutionary Live Casino customizable branding offered by Pragmatic Play’s roulette game allows for individualized customization and branded settings. The system offers operators complete control over the appearance and feel of the game thanks to a variety of cutting-edge features.

Betsson Group, which owns 20 brands globally, is a significant partner of Pragmatic Play. The relationship between the two businesses was extended earlier this year when Pragmatic Play provided Jalla Casino, the Swedish operator for Betsson, with Live Casino’s unique branding. As a result of an expanded arrangement, Pragmatic Play’s premium Live Casino content is now available through Betsafe, the newest brand in the Betsson Group.

Since its launch in 2006, Betsafe has grown to become one of the most reputable gaming websites in the world. Betsafe, a well-known brand in the Nordics and Eastern Europe, is currently making major headway into the rapidly expanding Latin American sector. The long-standing alliance between Pragmatic Play and Betsson Group currently encompasses a number of brands and nations, and the most recent agreements signal Pragmatic Play’s continuous expansion of its Live Casino offering in important international markets.

A customised brand experience paired with a localised language for Roulette is a powerful combination, and we are thrilled to be adding value to Betsson Group’s Betsafe brand and its Spanish-speaking players. 

Pragmatic Play has gone from strength to strength in Latin America and we are excited to be bringing our bespoke branded Roulette with Betsafe as it expands into the region, giving even more players access to immersive Live Casino experiences that power up new possibilities of play. 

Irina Cornides, Chief Operating Officer at Pragmatic Play said 

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Pragmatic Play’s Live Casino customisable branding has already proven a hit across our operator estate, and we are delighted to bring it to our Betsafe customers.  

We’re confident our players will enjoy the immersive Roulette experience and look forward to working closely together for the foreseeable future.  

Andrea Rossi, Commercial Director of Southern Europe and LatAm at Betsson Group stated.

Pragmatic Play presently generates up to eight online slot titles every month in addition to providing Live Casino, Virtual Sports, and Bingo games as part of their multi-product portfolio, which is accessible through a single API.

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