BetMakers signs new deal with Hollywoodbets in South Africa

BetMakers Technology Group (BetMakers) is pleased to announce it has entered into an agreement with Hollywoodbets for the delivery of BetMakers’ fixed odds solutions, content, and data services.

BetMakers’ commercial agreement with Hollywoodbets includes access to the RaceOdds product, a powerful all-in-one fixed odds wagering solution that combines BetMakers’ price management and automated trading strategies with its proprietary rating and pricing model.

Under the agreement, BetMakers will also supply Hollywoodbets with official data services from a variety of rights holders, as well as providing access to the best-in-class Racelab content.

Read Also: iGamingFuture’s Curtis Roach Unpacks What’s Next at iGF East Africa 2025

“We believe that BetMakers’ RaceOdds solution will take the Hollywoodbets Racing product to even greater heights. The solution allows us to offer over 335,000 races a year to our customers and ensures we have content consistently available across the three codes. This collaboration helps us provide an unparalleled experience to our valued customers,” said Wayde Dorkin, Head of Product at Hollywoodbets.

Lucas Hopkins, Head of Commercial at BetMakers said, “BetMakers is very pleased to onboard the market leading South African bookmaker, Hollywoodbets. As our global reach expands, it’s important to have high quality partners showcasing our products to the world and this is a definite case in point. It’s been a pleasure to work with Wayde and the team over the last few months and we look forward to sending them live shortly.”