SunBet, the online betting division of Sun International Group, and Shape Games have forged an important partnership. This partnership is a big step forward for the gambling industry in South Africa.
As part of the partnership, Shape Games will work with reputable service providers Kambi, which is well-known for its sportsbook services, and Bede Gaming, which specializes in player account management (PAM) systems, to provide users in the regulated South African market with a personalized experience.
SunBet wants to take online gambling to new levels by integrating the highly regarded sportsbook and casino frontends from Shape Games.
The customer experience has been at the forefront of SunBet which has been one of the driving factors of our recent growth. By partnering with Shape Games our goal is to enhance our customer’s gaming experience by delivering a native app for our Android and Apple users that is best in class, and will deliver a phenomenal, personalised user experience which will make our users love every moment at SunBet.
Simon Gregory, CEO of SunBet
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The collaboration is a direct outcome of Kambi and Shape Games’ productive working relationship, which has been strengthened since Kambi acquired Shape Games. SunBet Shape Games Partnership
SunBet is an example of how customers switched from Kambi to Shape Games’ extensive product line with ease. The firms’ synergy is expected to strengthen the competitive advantage and market diversification of their igaming goods, thereby reinforcing their leadership position in the industry.
Collaboration with SunBet marks a significant milestone, as we join forces to deliver a highly personalized gaming experience to South African players. It’s not only our first client in Africa but also a significant win for us, as we bring another valued client of Kambi on board. We are proud that SunBet has entrusted us with the task of bringing best-in-class, native app experience for both Android and iOS users.
Morten Tonnesen, CCO at Shape Games⁹
