Team Vitality and Stake Announce Major Multi-Year International Partnership

July 28, 2025 – Team Vitality today announces a major multi-year agreement with Stake, a global leader in the betting and gaming sector. Through this partnership, Stake becomes the official international partner of Team Vitality’s CS2 team, with the ambition of establishing a strong presence in the esports ecosystem. The two organisations will collaborate on exclusive content and bold creative activations. First stop: IEM Cologne, where the team will debut its new jersey featuring Stake’s branding at one of the most iconic events in competitive Counter-Strike.

With this collaboration, Team Vitality joins the ranks of established global sports such as Formula 1, MMA, and football, solidifying its place in the mainstream sports landscape and taking another step forward in the global recognition of esports.

Stake Joins Forces With The Best Team in the The World

This alliance comes at a landmark moment for Team Vitality’s Counter-Strike 2 roster, which has made history this year by winning multiple consecutive titles, including the prestigious ESL Grand Slam and Blast Austin Major last month. Recognised as a global powerhouse in the CS2 scene, the team embodies a culture of bold ambition, elite performance, and the thrill of competition – values shared by Stake. This partnership brings together two brands that place intensity and excellence at the core of their identity.

Stake will play a key role in supporting the CS2 roster throughout the world’s most prominent international competitions. First, the brand will be featured across Team Vitality CS’s digital platforms. Second, the two brands will co-create premium content activations and provide fans with exclusive player access year-round. Lastly, Stake’s logo will appear on the front and left collarbone of the team’s official jersey.

Partnership Kicks Off in Cologne

As the reigning champions of last year’s tournament, Team Vitality is launching this partnership at a pivotal moment in the competitive calendar. IEM Cologne is one of the most iconic and widely followed tournaments on the Counter-Strike circuit, with the 2024 edition attracting over one million viewers – making it the second most-watched CS event of the year.

This event gathers a passionate global audience and provides a powerful platform to associate Stake with the highest level of competition and emotion. It is a strategic opportunity to activate the partnership during a peak moment of tension, spectacle, and performance – creating a strong, authentic connection between the brand, the team, and Vitality fans worldwide.

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“This partnership with Stake is historic: not only for its scale but also for its symbolic value. It reflects the success of our ambition to establish Team Vitality as a leading global esports brand, alongside the biggest names in their respective industries. At a defining point in our Counter-Strike journey, this collaboration will allow us to create innovative experiences, offer exclusive content around our team, and support our CS2 roster as it reaches new competitive heights,” said Vas Roberts, co-CEO of Team Vitality.

“This partnership brings together two industry powerhouses: Stake, a global leader in betting and entertainment, and Team Vitality, the reigning CS2 world champions. This collaboration adds esports to our globally renowned portfolio of sports and entertainment partnerships, with Team Vitality representing exactly the caliber of world-class partner we seek as we enter the esports arena,” said Akhil Sarin, Chief Marketing Officer at Stake.

About Team Vitality

Team Vitality is a global esports club, headquartered in Paris, France and created in 2013 by Fabien “Neo” Devide and Nicolas Maurer. Within a decade, the club has become a worldwide leader, and operates in 15 emblematic games: League of Legends, CS2, VALORANT, FC24, Rocket League, Tekken 8, Starcraft II, RENNSPORT, Mobile Legends: Bang Bang (MLBB), TeamFight Tactics (TFT), Fatal Fury, Free Fire, Honor of Kings (Hok), PUBG Mobile, et Chess.

Made up of international players with exceptional performances, the club is fully dedicated to the identification and development of an entire generation of esports athletes. In total, the Team Vitality community has more than 10 million fans across its social networks.

The French club has premises across the world:

• Paris (France), a unique nerve center, with a cyber café and an official store, as well as a performance center incubated within the Stade de France
• Berlin (Germany), to be as close as possible to the biggest European competitions
• Jakarta (Indonesia)

To find out more, visit the Team Vitality site. 

About Stake 

Founded in 2017, Stake is the world’s leading brand in the betting and gaming category. The platform has risen to cover more than 30 billion bets per year, with now over six per cent of total global Bitcoin transactions carried out via its casino and sportsbook. Stake.com boasts an extensive global sponsorship portfolio including Canadian superstar Drake, Stake F1 Team, Everton Football Club, UFC and many more.