In a strategic partnership, the Local Organising Committee (LOC) for the 13th African Games has teamed up with the popular short-form video platform, TikTok, to create tailored content for the upcoming Accra 2023 Games.
Since the collaboration commenced on March 8th, the official TikTok page for the African Games has experienced a surge in followers, amassing over 16,000 in just two weeks. The content shared on the platform has garnered a remarkable 5 million views, captivating fans with a glimpse into the excitement surrounding the Games.
Through engaging content, the LOC Media has endeavored to bring fans closer to the action at the African Games on TikTok. Viewers have been treated to exclusive behind-the-scenes moments, team arrivals, interviews, and live game coverage, offering a unique opportunity to immerse themselves in the African sporting experience.
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Fans looking to stay connected with the African Games on TikTok can easily access the African Games Hub by searching for terms like “African Games 2023” and “African Games 2024.” The hub showcases a variety of content from creators, national teams, sports federations, broadcasters, players, volunteers, and officials, providing a comprehensive view of the Games.
With over 5 million views under the #AfricanGames2023 tag on TikTok, this collaboration underscores the platform’s growing influence in the world of sports. By promoting African sports and offering a space for fans to engage with their passion for the African Dream, TikTok continues to play a pivotal role in attracting and engaging fans from around the globe.
The partnership between the 13th African Games and TikTok is not only enhancing fan engagement but also solidifying TikTok’s position as a valuable platform for showcasing and celebrating African sports. As the Games draw near, the collaboration aims to unite fans in their shared enthusiasm for the African sporting spectacle on the @accra2023ag TikTok page.
