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The NLRC grants a nationwide reward license to CeLD Innovations

On Friday, May 25, 2023, the National Regulatory Commission’s board of directors, led by the commission’s director general, Mr. Lanre Gbajabiamila, and the board of CELD Innovations Limited, doing business as CashToken Rewards Africa, led by its chairman, Mr. Taiwo Olashore, gathered at the commission’s headquarters in Abuja to receive CELD Innovations Limited‘s national reward license. CeLD innovations limited license

CashToken Africa is Africa’s first Cash Reward as-a-Service Company (CRaaS). Through its Universal Gamification of Sales & Consumer Expenditure, CashToken Rewards Africa Limited, a reward technology company, assists businesses in maximizing their investment in sales and customer loyalty.

The CashToken is an electronic reward and celebratory gift commodity. It connects every patronage or gift in any nation’s economy to an opportunity for Life-Changing Cash Rewards and guaranteed cash for financial inclusion.

The core of the company’s business model is the gamification of expenditures and rewards, and its flagship product is designed to connect purchases of goods and services to guaranteed cash rewards, including an automatic ticket into a National Weekly Consumer Draw.

Major clients include, among others, the Lagos State Government, MTN Nigeria, Airtel Nigeria, and 9mobile Nigeria.

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Speaking at the event, the Director General of the Commission, Mr. Lanre Gbajabiamila, praised the initiative by CELD Innovations Limited and reaffirmed the support of the commission’s Management Team, who would be collaborating closely with the organization to ensure compliance with the terms and conditions agreed to by both parties.

Speaking on behalf of CELD Innovations Limited, Mr. Taiwo Olashore, Chairman of the Board of Directors, thanked the Commission for the exceptional opportunity and for having faith in the organization’s abilities. He also vowed that CELD Innovations Limited would fulfill its obligations with the utmost integrity and dedication.

Mr. Olashore also expressed his gratitude to the board of directors, consumers, and stakeholders for their consistent support, which has been essential to the organization’s success. He also utilized the opportunity to express his gratitude to Mr. Labode and his staff for their tenacious pursuit of the national license and their undying commitment and desire.

Also speaking at the event, Mr. Lai Labode, the managing director and chief executive officer of CELD Innovations Limited, thanked Mr. Lanre Gbajabiamila, director general of the Commission, for taking the time to comprehend the national rewards program through CashToken Rewards Africa.
He added that any country participating in a national incentive program that rewards consumers for supporting local companies is a first for Africa and the rest of the world. Through the National Lottery Regulatory Commission, the Nigerian government would garner unparalleled public emotional goodwill and appeal using CashToken Rewards Africa’s socialist form of reward, which would redistribute wealth, reduce poverty, and generate jobs. CeLD innovations limited license

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