Emily Asava, the Regional Business Development Manager at SA Gaming, shared her thoughts on the need for a unified regulatory ecosystem in Africa, citing the challenges faced by the continent in terms of regulating the gaming industry. Gaming Regulation Africa
“It would have been so good if all the regulators in Africa could sit down and come up with a centralized way of regulation so that when we get certified, let’s say in Kenya, we are able to do business in Nigeria,” she emphasized.
Asava also highlighted the importance of involving the biggest stakeholders in the betting industry, that is, the players and affiliates, in gaming events. Gaming Regulation Africa
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Unlike typical events where only providers, developers, operators, and affiliates are invited, Asava believes that engaging punters would allow the industry to gain valuable insights and implement better measures such as taxation, “I look forward to us sitting down and listening to the stories from the people that are affected,” she added.
In her final remarks, Asava stressed the need for game development and service provision companies to keep pace with technological advancements. “You come up with something today, if you are not quick to act upon it and present it to the market, tomorrow you are not there,” she warned.
To remain relevant, Asava advised these companies to offer players and gaming brands the best possible services and products, ensuring they stay ahead of the curve in this fast-paced industry.
