Unleash the Competitive Spirit with Laaffic SMS: Capturing the African Sports Betting Market
African athletes have consistently demonstrated exceptional talent and determination. Laaffic SMS
Their remarkable performances were once again highlighted in the recently concluded Paris Olympics.
· From Botswana, athlete Letsile Tebogo successfully clinched the gold medal in the men’s 200 meters final.
· Similarly, American sprinter Fred Kerley secured the bronze medal in the men’s 100 meters final with a time of 9.81 seconds.
· Ugandan long-distance star Joshua Cheptegei shattered the Olympic record in the men’s 10,000 meters final, winning gold with an impressive time of 26:43.14.
African Athletic Talent Extends Beyond Track and Field
African talent is not confined to athletics. Athletes from Africa also make significant contributions in football, basketball, and volleyball.
In West Africa, countries like Cameroon, Ghana, and Ivory Coast not only excel in football on the African continent but also perform admirably in world-class football events. For instance, Cameroon has qualified for the World Cup eight times from 1982 to 2023 and even reached the quarter-finals once.
In the NBA, many players of African descent have made a significant impact. LeBron James, a four-time NBA MVP and championship winner, is one of the most notable figures. His retirement announcement in April this year marks the end of an era.
Current NBA stars also include players of African descent, such as Stephen Curry, Dwyane Wade, Paul George, Chris Paul, Kyrie Irving, Kelly Oubre, Kyle Kuzma, Tracy McGrady, Carmelo Anthony, and Kobe Bryant, to name a few.
In volleyball, many teams around the world feature players of African descent, especially in women’s volleyball, where their rise is evident. In the women’s volleyball event at the Paris Olympics, the gold, silver, and bronze medal-winning teams (Italy, USA, and Brazil) all included players who performed outstandingly.
SMS Marketing Boosts Sports Betting Performance
Benefiting from the passion of African people for sports events, the sports betting market in Africa has vast potential. However, due to low internet penetration, there is still a need for further promotion to increase public interest and participation in sports betting.
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According to UNESCO, only 17.8% of Africa’s population currently has internet access. This means that internet marketing is not feasible in the African region, and other marketing methods must be considered.
SMS marketing, with its broader audience reach and higher acceptance, has become one of the primary marketing methods for sports betting agencies. According to the International Telecommunication Union (ITU), the mobile phone coverage rate in Africa (the proportion of the population living within range of a mobile phone signal) is 88.4%.
As a leader in the SMS marketing field, Laaffic’s core team boasts over 15 years of global SMS marketing experience. With years of accumulation, Laaffic not only possesses high-quality direct communication channel resources covering 220 countries and regions worldwide but also offers professional marketing advice based on the user journey—awareness, interest, experience, reuse, and recommendation. This includes marketing and regulatory rules, marketing copy, and marketing timing for different countries. Laaffic has grown to become one of the most knowledgeable SMS marketing companies in the sports betting industry.
In June 2024, Laaffic won the “2024 Best Marketing Solution Provider” award at SiGMA from a pool of marketing companies. According to Laaffic’s marketing department, the cost per sports betting lead is as low as $4—almost one-tenth of the cost of internet channels.
Laaffic’s SMS marketing channels cover Egypt, Ivory Coast, Ghana, Nigeria, Cameroon, Kenya, Tanzania, Mozambique, Zambia, South Africa, and other regions across Africa. Currently, Laaffic has launched a long-term “African SMS Marketing Promotion” campaign. New customers or existing customers expanding into the African market can receive SMS credits worth $5-$20.
As one of the most beloved sports events among African audiences—the CAF Champions League—progresses, the timing for sports betting marketing has arrived.
