1xCare’s Chris Bird Delivers Media Training for 1xCup Clubs
LAGOS, NIGERIA – [8 August] – More than 100 media officers registered for an interactive online media and communications workshop delivered on July 29, 2026, by Chris Bird, a member of the 1xCare Advisory Committee, for clubs participating in 1xCup.
Founded in 2023, 1xCup is a grassroots football tournament in Lagos involving this year 100 clubs across five divisions. It provides emerging players with a competitive platform, greater visibility, and access to scouting opportunities and potential pathways into professional football.
Titled “Helping Football Tell Better Stories,” the workshop equipped club representatives with practical tools to improve communication with supporters, journalists, sponsors, and local communities.
Drawing on more than three decades of experience in sports media, brand storytelling, and communications strategy, Bird covered club storytelling, media relations, matchday communications, photography, social media, and responsible crisis response. The session combined practical guidance for media officers from participating 1xCup clubs with live polls, discussions, and exercises based on the communications challenges faced by participating clubs.
“Every club has a story, whatever its size or budget,” said Bird. “This workshop was about helping clubs find those stories and tell them clearly, accurately, and with confidence. Good communication can create opportunities for players, bring supporters closer, and help the whole club build a stronger profile.”
The session received highly positive feedback. One participant described it as an “inspiring experience” and praised the knowledge shared, the valuable insights provided, and the opportunity to learn and grow.
The workshop supports 1xCare’s mission to advance player protection and responsible gambling through research, education, technology, player well-being, and collaborative partnerships. It also reflects the organization’s commitment to using education to promote greater awareness, stronger standards, and more responsible practices across sport and its surrounding communities.
Further educational programs will be offered as 1xCare continues to develop its EduCare activities. Additional initiatives will be announced as their scope and partnerships are confirmed.
About 1xCup
Founded in 2023, 1xCup is a grassroots football tournament based in Lagos, Nigeria. The 2026 edition brings together approximately 100 clubs across Lagos State’s five traditional football divisions, providing players with a competitive platform to showcase their talent, gain visibility among scouts, and pursue opportunities in professional football.
About 1xCare
1xCare is a responsible gambling initiative dedicated to research, education, technology, and player well-being. It operates as a non-profit organization, RG Practices, established by the owner of the global brand 1xBet.
Contact: contact@1xcare.org
Website: 1xcare.org
About 1xBet
1xBet is a world-famous brand with almost 20 years of successful operation in the betting and gambling industry. The brand’s customers place bets on thousands of sporting events and play popular games from leading providers in the online casino, while the official website and app are available in 73 languages.
The list of 1xBet’s official partners includes Paris Saint-Germain, FC Barcelona, the Italian Serie A, FIBA, Volleyball World, La Liga, MIBR, The MongolZ, as well as major esports organizations and other popular sports brands. 1xBet actively supports sport across Africa and is an Official Global Partner of the Confederation of African Football (CAF). The brand also works with clubs and sports organizations across the continent and contributes to grassroots football initiatives, creating opportunities for emerging players to develop and showcase their talent.
1xBet has repeatedly been a nominee and winner of prestigious professional awards, and the platform is visited monthly by more than 10 million players worldwide.
