Betby and Bad Hombre Gaming have expanded their partnership, with Betby introducing multiple new betting brands and making its AI-based sportsbook tools available to all brands within the partnership.
Bad Hombre Gaming, known for its crypto payment expertise, utilizes Betby’s sportsbook platform and eSports odds feed to power over 15 brands, and has added three new brands with the Betby sportsbook solution.
Betby recently showcased its AI-based sportsbook tools in London, with plans to roll out the tools to Bad Hombre Gaming’s partner network. These tools, called “AI Labs”, focus on prediction, recommendation, automation, and reporting within the sports betting industry.
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Christian Vuchev, Head of Operations at Bad Hombre Gaming said: “We’re pleased to strengthen our longstanding collaboration with Betby by not only launching a new brand but also integrating Betby’s innovative AI Labs tools. These tools will empower Bad Hombre Gaming to enhance the overall betting experiences through personalized features, predicting and reducing churn rates, and identifying high-value players in a reduced timeframe. All this whilst improving operational performance through an automated risk management for quicker detection of suspicious activities for our operators.”
Chris Nicolopoulos, Chief Commercial Officer at Betby said: “The continued partnership between Bad Hombre Gaming and Betby, marked by further brand launches and the roll out of our proprietary AI-based sportsbook tools, showcases Betby’s steadfast commitment to enhancing the performance of its partners with the best solutions in the sportsbook landscape. In Bad Hombre Gaming we have found a partner with whom we share common values and ambitions, and we look forward to further strengthening the relationship going forward.”
